According to the recent market research report by Counterpoint Research – Vivo’s latest flagship launch V7+ has emerged as an undisputed leader in INR 20-25k category with 35 percent market share in August-September 2017.
This development comes close on the heels of the product has completed two months of its launch.
Being the company’s first phone with 18:9 FullView display, the V7+ stands out with its selfie focus, enabled with a 24-megapixel front camera. Further, the phone’s Snapdragon 450 ensures a higher level of efficiency and power. Its contemporary and ingenious visual experience, futuristic design, superior performance makes V7+ an obvious choice for Indian youth.
Speaking on the milestone, Kenny Zeng, CMO, Vivo India said, “The smartphone market in India has been clocking rapid strides of growth with the country’s conducive socio-economic environs. Vivo focuses on customer-centric offerings that best complements their lifestyles by heavily investing in understanding their consumers. V7+’s success story testifies that we are on the right track and we look forward to clocking many more such milestones in the near future.”
Also speaking on the success of V7+, Tarun Pathak, Associate Director, Counterpoint said, “Vivo’s V7+ offers a unique and differentiated set of features with its 18:9 display and stellar camera in the 20-25K INR price segment. As a result of which, within two months of its launch, it became the leader in this segment.”