X60 series to be the first series under the initiative
vivo, the innovative global smartphone brand, today launched VISION+, a global initiative reaffirming their long-term commitment to leadership in mobile photography technology in India. The initiative aims to build a visual content ecosystem for mobile photography enthusiasts through initiatives including content co-creation, education, and cultural exchanges.
Dedicated to providing users better tools to express and constantly improve the imaging experience, vivo’s VISION+ centers around “JOY IMAGE” as its core spirit.
Standing on the four pillars namely vivo VISION+ Mobile Photography Awards, vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, and the vivo VISION+ Photographers Federation; the brand strengthens its position as a consumer-oriented brand with this initiative. vivo will be announcing initiatives under these four pillars in the future.
Speaking on the launch of this initiative, Nipun Marya, Director Brand Strategy, vivo India, said, ‘We are happy to take a step further in our core pursuit to create a pleasant imaging experience for consumers. It is our vision for humanity as a technology brand, and our cultural responsibility as a consumer brand to share vivo’s mobile imaging culture. With VISION+ we want to showcase how images carry emotions. We hope to inspire more imaging possibilities and create a vivo VISION+ era.”
He further added that when it comes to mobile photography, the needs and behaviours of Indian consumers are evolving and today, there is a greater demand for innovation and technological advancements to meet these needs. “To fulfill and further exceed these needs, vivo has heavily invested in strong R&D capabilities to carry out extensive consumer research and incorporate the findings in its offerings. vivo understands the shift in the role of photography and we are putting our energies into creating the best imaging technologies and experiences that give True Joy!” he said.
VISION+ will be launched globally, with vivo VISION+ Mobile Photography Awards, where the brand plans to invite smartphone users to showcase their photography skills. Details regarding these will be shared in the coming months.
On the other hand, vivo VISION+ Mobile Photography Academy, a photography education initiative, focuses on bringing an artistic and cultural exchange platform closer to the users. The Academy will soon invite world-class photographers to conduct Masterclasses to inspire people to transcend from clicking images to capturing moments filled with emotions and feelings.
Lastly, through the vivo VISION+ Photographers Federation, vivo plans to collaborate with more creators to explore the limitless possibilities of mobile photography, which will ultimately contribute to advancements and developments in vivo products.
With a strong 700+ members imaging team and 7 established imaging R&D centers across the globe in China, Japan, Taiwan and the USA, the premium smartphone brand is devoted to the research and development of image-related software and hardware technologies. vivo plans to exhibit its latest imaging technology upgrades in all the three devices in its upcoming X60 series amongst others.