Verizon Media together with global sports icon and entrepreneur Serena Williams today announced an exclusive shoppable video series expanding S by Serena’s “Everybody, Every Body” content released earlier this year.
The partnership builds on Verizon Media’s core strategy to connect content and discovery to transactions. “Everybody, Every Body,” the short-form digital series debuts on Yahoo Shopping, Yahoo’s new commerce platform, today with additional episodes set to air through February 2020.
“Everybody, Every Body” showcases the newest Autumn/Winter 2020 collection from S by Serena through episodes designed to empower viewers by embracing diversity, size acceptance and inclusivity. The first video hosted by Williams highlights her style guide and favorite pieces from the collection. Powered by Verizon Media’s new shoppable video format, the videos will take viewers on an interactive journey, with clickable content that allows for seamless purchasing.
The campaign will also feature organic holiday content on Yahoo Shopping, including some of Williams’ favorite pieces and outfit ideas from the S by Serena closet, as well as social promotion and a first look at the series on Yahoo. Consumers will also be able to shop the collection on Yahoo Shopping and Yahoo Lifestyle and can use the code YAHOO15 for a discount on purchases.
“While we all have different bodies, personalities and backgrounds, we can all feel confident, bold and fierce when wearing clothing that we love and feel great in,” said Williams. “Our first ‘Everybody, Every Body’ video helped grow and empower our strong community, and as we continue this series in partnership with Verizon Media, we hope to reach and inspire even more people by championing their greatness and encouraging them to be seen and be heard.”
“Verizon Media is deeply aligned with Serena and her mission of empowerment and inclusivity,” said Guru Gowrappan, CEO of Verizon Media. “We’re proud to partner with Serena and bring her powerhouse S by Serena collection to our consumers, to create a seamless content to commerce experience.”
Williams is chairwoman of the Verizon Media’s global advisory board, providing diverse insight and experience, and helping drive impactful ideas forward for the company. The partnership also continues to build upon Verizon Media’s commerce strategy. This fall, the company announced its commitment to commerce including a suite of innovative capabilities like shoppable content, videos and images, innovative ad formats through AR, XR and VR, and the Yahoo Shopping hub – the horizontal engine that powers commerce across Verizon Media’s brands and curates, discovers, and price tracks deals for consumers.