Verizon Media and Cond· Nast has announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers.
Pairing Cond· Nast's iconic brands with Verizon Media's unparalleled technology and reach, the partnership unlocks new content distribution opportunities and increased access to Cond· Nast's premium inventory. In addition, the companies will collaborate to create immersive content, advertising, and commerce experiences.
The announcement builds on Verizon Media and Cond· Nast's work together, which extends the reach of premium digital video programming from brands like Vogue, Allure, Glamour, GQ, Vanity Fair and others across highly engaged Yahoo digital sites, including Yahoo Life and Yahoo Entertainment. The partnership will now expand to include new interactive experiences and shoppable content in key categories like Beauty, Food, and Fashion. Through Verizon Media, advertisers will also be able to tap into Cond· Nast's premium video series including Good Morning Vogue, fashion's first news show covering culture, style, and politics.
The partnership further leverages Verizon Media’s full suite of solutions across its demand-side platform (DSP), supply-side platform (SSP), and XR capabilities. Programmatic access to Cond· Nast's premium content properties and highly engaged audiences across display, video and native formats will now be available through Verizon Media's SSP.
'With a unified ad platform, we're able to bring premium content and commerce experiences to consumers, and unique and meaningful revenue opportunities to our advertiser and publisher customers,' said Iv·n Markman, Chief Business Officer at Verizon Media. 'Our partnership with Cond· Nast illustrates the full breadth of how we can partner. We're on a mission to make it easier for our customers; evolving our ad platform to become the single destination for specialty and full range omnichannel solutions. We're helping our customers drive performance and accelerate their businesses, simply and effectively.'
'We're always looking for new ways to connect with our audiences wherever they're already consuming content,' said Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions at Cond· Nast. 'As we continue to innovate across platforms, we're also creating new touchpoints for our partners and advertisers. This collaboration equips us with an additional set of tools we can use to make the most of our best-in-class content and extend the reach of our iconic brands.'
Today's news marks the next step in a long-term collaboration focused on innovation and next-generation capabilities. As a part of this, Verizon Media and Cond· Nast will establish an Innovation Council to explore and test emerging advertising formats, leveraging Yahoo RYOT Lab creative technology for immersive XR and AR activations.
