UCWeb Inc., part of Alibaba mobile business group, has tied up with digital entertainment service Hungama Music.
Starting today, for the next 6 days, users of UCWeb get to download from Hungama’s exhaustive music library of over 2 million tracks. Hungama Music is India’s largest streaming service, catering to the needs of not just Bollywood music lovers but followers of other streams of music such as regional, devotional, western, pop and EDM music.
Kenny Ye, MD, UCWeb India says, “We are constantly striving to reshape the mobile lifestyle of our users. We are the No. 1 mobile browser in India, with exhaustive local content across different categories including cricket and entertainment. This partnership will give our users high quality and select content, entertainment and experience possible through a mobile browser. We want to redefine what users can do with a mobile browser.”
Siddhartha Roy, CEO of Hungama.com said, “With Hungama Music being the biggest streaming service in the country and UC Browser being the No. 1 mobile browser in India, it was an association waiting to happen. It gives a brilliant opportunity to UC browser users to get access to Hungama’s comprehensive music service across genres.”
UC Browser, as a mobile gateway for millions of users, has been at the forefront of driving mobile Internet penetration in the country, proving newer ways for content providers, publishers and production houses to reach out to masses. The tie-up with Hungama.com, world’s largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content, could be the dawn of a new era in the entertainment industry.