Truecaller, iOS 10 bring Spam Identification to the masses

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Truecaller is launching its integration of the new CallKit Extension for iOS 10 which will dramatically improve identification of Spam calls on iPhone.

With Spam calls costing nearly 20 million US consumers more than $7.4B dollars annually and users in India receiving more than 300 million unwanted calls per month, there has never been a greater need for Truecaller’s services.

For any incoming call, the new integration allows Truecaller to automatically identify and display whether a call has been reported as spam or is from a reputable business. This greatly reduces the need to manually search for numbers of unknown calls after a call is left unanswered.

“Working closely with Apple over the past few months, we’re proud to bring a call solution to your iPhone to provide safe and authentic communication,” says Tom Hsieh, VP Partnerships & Growth at Truecaller.

“With the massive increase in robocalls, telemarketing and phone scams, it’s more important than ever to know who’s calling you. In our early testing, we’ve seen Spam detection rates on iPhone increase by more than 50% in some markets, reaching upwards of 90% of all spam calls made to our users. And with our dogged focus on data quality, we fully expect these rates to continue improving for the benefit of our users.”

In addition to the improved spam detection, Truecaller is adding a new “My Block List” feature which, for the first time on iPhone, will let you control exactly who can and cannot contact you.

Pairing these great new CallKit features with our Caller ID and after-call notifications, which we have improved from our earlier releases, makes this the best Truecaller yet for iPhone.