Transsion Group has recently launched Oraimo, its smart accessory brand in India.
In line with its brand philosophy ‘Keep Exploring’, the launch is aimed to help young Indians explore through a large variety of cool, trendy, and smart accessories to add more excitement to their lives.
This launch will complement Transsion’s four mobile phone brands – itel, TECNO, Spice Devices and Infinix – and to add another exciting experience to the consumer’s overall ownership experience.
Oraimo aims to build on the success of its sister brands with its wide range of smart, innovative, and affordable accessories across various categories such as Power Banks, Headphones, Wearable Smart Devices, Speakers, Chargers, Cables, Protectors, Memory Cards etc.
Speaking on the launch, Guoli Liu, General Manager of Oraimo, Transsion Holdings said, “The growing mobile/smartphone adoption and digital penetration in India is led largely by younger consumers across multiple geographies. These consumers are always on the lookout for more, evolved offerings, which is why we have decided to further enhance their mobile phone ownership experience with Oraimo, our mobile accessory brand. Oraimo products are already extremely popular in several international markets, thanks to their creative and trendy style, functionality, user-friendliness and convenience. We are confident that Oraimo will delight our customers in India, allowing them to explore more, enjoy more, and create fun, lasting mobile-based experiences.”
The move comes close on the heels of the spectacular reception that Transsion’s mobile phone brands have received in the Indian market, thanks to their highly differentiated, best-in-class proposition.
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