Fan tokens democratise the fan experience, converting spectators into stakeholders, and offer a new, engaging way for fans to participate with their favourite teams, leagues, and players.
Why Should Clubs Launch Fan Tokens?
Organisations and teams may grow their fanbase and monetise their brand equity using fan tokens, a new cryptocurrency. Here are a few ways fan coins aid the sporting club.
- Fan Engagement
- Token Sales
- Collaborations
- Loyalty Programs
- Sponsorship Deals
Fan Tokens: Where to Buy?
Chiliz, a blockchain finance firm for sports and entertainment, sells fan tokens on Socio. Binance and other platforms are quietly growing. However, Socios is the most popular one, with Premier League agreements.
Top 5 of 2023 Fan Tokens
Let's look at 2023's most famous fan tokens.
- Juve Fan Token (JUV) - JUV has a market worth over $10 million and trades at $2.2.
- ATM (Atletico Madrid) - Atletico Madrid introduced its fan token last year. ATM sold for $4.86.
- Trabzonspor Fan Token (TRA) - It has a $3 million market value and a $0.8 price per $TRA.
- OG Fan Token - Its market position is robust, with a $16 million market value and $4 token pricing.
- AS Roma (ASR) - ASR tokens give fans decision-making power. Sports club enthusiasts love its $2.5 fan token, which has a $6 million market cap.
Bottom Line
Fan tokens increase community ownership and involvement by giving holders exclusive advantages, including voting rights on crucial decisions, special incentives, merchandise design input, and more. They allow fans to influence their favourite brands directly.
Fan tokens may be the future of brand-fan connection, allowing fans to participate in the brands they love actively.