Digital lifestyle company Tigo Tanzania has entered into a partnership with technology company Uber.
As part of this partnership, all Tigo customers will use the Uber app for free. The first of its kind partnership will be beneficial to existing Uber riders and driver-partners and encourage more riders to use the Uber app.
“Tigo is a robust brand in the Tanzanian market and we have a vested stake in introducing more efficient ways for customers to engage with the world around them. Uber is a strong addition to the growing range of products and services that our customers can enjoy in their daily lives,” Tigo’s Managing Director, Simon Karikari said.
On his part Alfred Msemo, Country Manager at Uber said, “We are excited about our partnership with Tigo in Tanzania which will enable all riders and driver-partners who have Tigo lines to use the Uber app on their mobile phones free of charge with no data costs. Uber is a smartphone app that gets people from A to B at the push of a button. Uber’s mission and vision is to offer safe, reliable and affordable transportation to everyone, everywhere. This partnership will encourage thousands of residents in Dar es Salaam who are Tigo customers to use the Uber app to move around Dar es Salaam.’ Mr. Msemo, concluded.
The two companies will be working together on products and promotions that aim to add value both to the existing and potential clients. Tigo and Uber in Tanzania will soon announce more exciting offers to enable customers to interact with Uber in Dar es Salaam where Uber services are currently available.
For 3 consecutive years, Tigo has dominated market growth, becoming the second largest operator in Tanzania. With an aggressive expansion plan, Tigo launched 4G LTE network in Dar es Salaam and 22 cities around the country between 2015 and 2017.
Tigo boasts a loyal 10 million registered subscribers, and directly and indirectly employs over 300,000 Tanzanians including, an extended network of customer service representatives, mobile money merchants, sales agents and distributors.
Tigo is the commercial brand of a Swedish company Millicom, a multinational firm championing digital lifestyle in 13 countries worldwide; with commercial operations in Africa and Latin America and corporate offices in Europe and the US.