Telkom Group launches MediaHub to drive digital enablement in Indonesia


Metrasat, the satellite business unit of PT Multimedia Nusantara (TelkomMetra), a subsidiary of PT
Telekomunikasi Indonesia, Tbk (Telkom), has launched MediaHub, a content and advertising solution designed to support the pay TV industry in Indonesia.

Mediahub was initiated due to the Indonesian Broadcasting Commission’s regulations restricting foreign commercial advertisement on the foreign channels aired on local pay TV channels in Indonesia.

“Telkom is pleased to launch an integrated solution that not only catered to the telco industry, but is designed to create significant new value for the content and advertising industry in Indonesia. This is in line with Telkom’s mission of
transforming its business from telco to Digico (Digital Telecommunications),” stated Telkom Director of Enterprise & Business Services Muhammad Awaluddin.

MediaHub is the first solution specifically designed to help content providers, advertising agencies, the Ministry of Communication and Informatics of Republic of
Indonesia (Kominfo), the Indonesian Broadcasting Commission (KPI) and pay TV operators develop safe and convenient content, as well as increasing revenue and optimizing cost efficiency.

Fully supported by SmartCast, a global leader in playout technology, MediaHub provides practical solutions as a content aggregation and distribution service, helping the industry face ever-increasing distribution and monetization challenges.

With its playout and Ad-insertion system, MediaHub allows selected content to comply with national broadcasting regulations while distributing it in any format required
by pay TV operators. MediaHub’s proprietary plug-and-play system means it is the only pay TV Ad Network to support local content developers.

“TelkomMetra focuses on adjacent business supporting the Telco Business. TelkomMetra believes that the content industry will grow significantly in the years to come. However, it will require support from efficient aggregation and distribution
services. TelkomMetra will support the content industry by delivering contents effectively and efficiently while complying with Indonesian regulations. We expect local content to grow even more while global content will continue to honor and
support Indonesian culture,” said TelkomMetra CEO Teguh Wahyono.

Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia, said “SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model.”

Metrasat Managing Director Bogi Witjaksono added “With its reliable background in connectivity technology and playout, MediaHub works closely with advertising agencies, providing cost-effective management solutions to distributing content,
and managing traffic with advertising operations and sales support as added value for content owners.”