Telefónica presents its proposal for a Digital Deal, a roadmap for the new digital world. In line with the 2018 Manifesto, the Digital Deal promotes the establishment of game rules adapted to the new post-COVID reality to avoid inequalities in the digital world, driving access to new generation connectivity and protecting human rights in the face of technological threats.
A Digital Deal that, once again, focuses on people and is based on dialogue and agreement between administrations, society and companies.
The Digital Deal aims to make Telefónica’s extensive experience and resources available to society to help rebuild a better and more inclusive world. These are times of commitment, of service. Telefónica will make the greatest effort to promote the complete digitalisation of Spain: it is committed to ensuring that by 2025 fibre optics will cover one hundred percent of the country, and to be a leader in the implementation of 5G technology.
This is Telefónica’s service commitment to reactivating the economy and rebuilding life. Digitalisation is essential. With this Digital Deal, Telefónica shows that it is no longer enough to adapt to change, but that it must anticipate and lead this profound transformation.
Digital reinvention of Spain
Spain’s digital reinvention could have an annual impact of approximately 1.8% of GDP until 2025. Spain already has the best digital infrastructure. New generation, fibre and 5G networks are critical and a crucial element in moving towards digital and sustainable societies and economies.
The European agreement reached in the early hours of Tuesday 21 July assigns a critical role to the green and digital transition within the European economic and social recovery. Digitalisation is an engine of progress and sustainability. Now it is time to speed up to be key players in a world full of opportunities. “We know the importance of the challenge. It is time to move from theories to facts for reconstruction; from the macro to the micro, so aid can reach people as soon as possible. We must be ready to take Europe’s outstretched hand,” said Telefónica’s chairman, José María Álvarez-Pallete.
A Pact with five priorities
Under the slogan “A Digital Deal to better rebuild our societies and economies”, Telefónica proposes a Digital Deal based on five priorities:
Boosting digitalisation for a more sustainable society and economy;
Addressing inequalities by investing in digital skills and adapting the welfare state;
Building inclusive and sustainable connectivity;
Ensuring fair competition by modernising the fiscal, regulatory and competition frameworks; and
Improving trust through ethical and responsible use of technology.
Digitising the functioning and services of public administration and SMEs, closing the digital gap, generating a long-term learning attitude by reformulating the education system or working on a new data ethic, are among the objectives set out in the Pact, which will help society as a whole to share in the benefits of digitalisation and contribute to defining a digital humanism that involves everyone.
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Telefónica is launching its Digital Deal as the next relevant step on the evolutionary path of the 2014 Digital Manifesto, aware that this Digital Revolution finds Spain not only ready, but also at the forefront, thanks to a world-class connectivity infrastructure. As José María Álvarez-Pallete emphasizes: “We said that the pandemic meant the need for a Digital Deal couldn’t be postponed. And here is Telefónica’s Digital Deal”.
During the most critical months of the pandemic, Telefónica has focused on serving society, on maintaining the quality of communications to alleviate the harshness of confinement and on contributing to the continuity of economic and business activity during the closure of the physical world. The company put itself at the service of society, and the authorities and institutions, in all markets where it operates.
Telefónica used its experience in logistics and in global purchasing chains to bring 150 tonnes of healthcare material to Spain, including 52 invasive ventilators that in 100 hours went from factories in China to hospitals in Spain; it deployed the network and circuits free of charge in the temporary hospital of the Community of Madrid in IFEMA, the largest field hospital in Europe; it advanced 75 million euros to help SMEs and the self-employed, including debt deferral and advance payment of invoices to suppliers.
In addition, Telefónica ceded unique and technologically advanced buildings, such as the O2 Arena in London and the O2 Tower in Munich, and opened the educational and employment platforms of Fundación Telefónica, collaborating with the continuity of education in the most disadvantaged groups by donating 10,000 tablets, or opening 20,000 mobile lines so that students could continue to connect with their educational centres.
These values are the DNA of the Telefónica Digital Deal. A framework in which, again, people are at the centre. With the conviction that this is the time for human values. Technology is a powerful ally in this development of society, but always on the principle that it is the improvement of people’s lives what gives meaning to technological development, and this must be the guiding principle of its use. It must be the people and societies who benefit from the changes that digitalisation is generating without leaving anyone behind.
“Now, more than ever, we need a Digital Deal that reflects the contributions, aspirations and desires of society as a whole. We now have a unique opportunity to fully enter into the Fourth Industrial Revolution and achieve effective cooperation between governments, business and civil society. This is the path to a more sustainable, fair, inclusive and digital society,” said Álvarez-Pallete. And he continued: “This Pact must translate into a real reduction of inequality through an improvement in people’s digital skills. Telefónica calls for programmes to digitise workers and students at all levels of training, and for modernisation of social legislation in line with the digital transformation we are experiencing”.