Telefonica Selects Cellwize to Provide Automated SON Solutions for South America


Telefonica Group has chosen Cellwize’s Self Organizing Network (SON) solution to enhance the customer experience for over 70 million Telefonica subscribers in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, and Venezuela.

Cellwize supports network complexity reduction and resource utilization maximization through its fully automated SON solutions, built to address the new requirements of the mobile customer journey. Cellwize’s SON solution enables mobile operators to enhance the customer experience and achieve more cost effective operations.

Telefonica Group selected Cellwize for its South American networks based on the ongoing deployments of Cellwize’s solutions at some of its main operating businesses, including Vivo (Telefonica Brazil), Telefonica Germany’s Eplus-O2 consolidated network and Telefonica 02 UK.

The Cellwize SON solution is seamlessly deployed across Telefonica’s multi-vendor infrastructure and multiple network technologies. The South American deployment is provided in partnership with Bwtech, a regional system integrator specializing in the development and integration of RAN solutions.

“Telefonica is committed to provide customers with excellent connectivity with the highest quality and the best user experience. To enable our end-to-end digitalisation, we are collaborating with innovative partners such as Cellwize,” commented Juan Carlos Garcia Lopez, Global RAN Director at Global CTO. “We are confident in Cellwize’s ability to deliver results based on their past successes, know-how and global footprint. Cellwize proved to us that their solution offers the intelligence and insight required to continuously optimize the subscriber’s journey in a fully automated and closed loop manner”.

“Cellwize specializes in providing an advanced and independent optimization solution that orchestrates with precision across all vendors and technologies to enhance the customer mobile journey”, said Ofir Zemer, CEO of Cellwize. “We are proud to continue our strong relationship with Telefonica, to help simplify network complexity to maximize resource utilization and subscriber satisfaction.”