Telef·nica has unveiled LUCA – its new Big Data services unit, enabling its corporate clients to understand their data and encourage a transparent and responsible use of data.
Creation of LUCA is a fundamental part of Telef·nica’s strategy to become a data-driven company, a process which began several years ago with the exploration of Big Data's potential internally and the adaptation of its infrastructure to capture its potential, as well as improving its analytical capabilities.
Now, with the launch of LUCA, Telef·nica moves forward in this process by enabling companies, public institutions and all kinds of organizations to advance on the same transformational journey, so they may benefit from the opportunity presented by Big Data and the positive effect it has on society as a whole.
“Data is a critical asset for the future of Telef·nica and any organization. With Telef·nica’s fundamental promise to always maintain privacy, security and the transparent use of the data we want to help our clients understand its full potential,” said Chema Alonso, Chief Data Officer of Telef·nica and head of the unit in which LUCA is integrated. “Big Data has helped us at Telef·nica, and we strongly believe it will help our clients in decision-making, more efficient resource management and in returning the benefits of this wealth of information not only to their clients and direct users, but also to society.”
The offering of the new unit, led by Elena Gil, will have a comprehensive portfolio of services to provide solutions for the Big Data requirements of Telef·nica’s corporate clients. This catalogue has three main lines of products and services which are supported by a wide range of solutions, some existing, some new and some to be developed within the company or in partnership with third parties.
The Business Insights area brings the value of anonymous and aggregated data on Telef·nica’s networks for a wide range of clients. This includes existing services, such as Smart Steps, which are focused on mobility analysis solutions for more efficient planning. For example, to optimize transport networks and tourist management in cities, or in the case of a health emergency, in helping to better understand population movements and in limiting the spread of pandemics.
The analytical and external consultancy services for national and international clients will be provided by Synergic Partners, a company specialised in Big Data and Data Science which was acquired by Telef·nica at the end of 2015.
Furthermore, LUCA will help its clients by providing BDaaS (Big Data as a Service) to empower clients to get the most out of their own data, using the Telef·nica cloud infrastructure.
The catalogue of products and services of LUCA will be taken to market by the different business units in different countries across the Telef·nica footprint. They will also use their own local capabilities internally to service their customers.
