Telecoms Adopting CPaaS to Deliver the RTC Advantage to Enterprise

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Industry analysts highlight how CPaaS solutions can help service providers leverage their inherent advantages to successfully compete against non-traditional players

Ribbon Communications Inc., a global software enabler in secure and intelligent cloud communications, recently announced that The Netherlands’ leading service provider, KPN, was leveraging its Kandy Communications Platform as a Service (CPaaS) as a key part of KPN’s newly launched API Store.

Other leading service providers have also recently launched API Marketplace offerings that provide embedded real-time communications capabilities such as voice, video and chat to their enterprise customers.

Hong Kong Broadband and Optus have also launched CPaaS-powered offerings in the past year. This represents a growing trend in which large service providers are turning to CPaaS solutions to quickly deliver their enterprise and developer customers carrier-grade, no-code to low-code, real-time communications (RTC) capabilities.

With CPaaS solutions there is no need for the physical lines and circuits of traditional telecom services or the significant capital expenditures of deploying communications hardware to business locations on-premises. Service providers can conveniently deliver these real-time communications capabilities from an API store or marketplace where they are easily accessible to enterprise and developer customers.

Patrick Joggerst

“CPaaS offerings have traditionally been focused at the developer level and providing them with access to simple Application Programming Interfaces (APIs) to create basic communications functionality for smaller customers,” said Patrick Joggerst, Chief Marketing Officer for Ribbon. “Now increasingly we are seeing communications service providers leverage CPaaS solutions along with their existing relationships with large enterprises and their unique ability to bundle services to create new feature-rich real time communications offerings that can help improve customer stickiness.”

“Some forward thinking service providers are already capitalizing on CPaaS offerings for their enterprise customers and this should serve as a wake-up call to other tier-one service providers,” said Raul Castañon-Martinez, Senior Analyst, Workforce Collaboration, 451 Group. “We see CPaaS as one of the underlying technologies for enabling the contextual experience for customers and employees and anticipate that this market will only continue to grow, given the increased focus on the user experience.”

“CPaaS and embedded communications are disrupting legacy communications and collaboration technology by allowing service providers to open up their communications services to the enterprise and developer markets,” said Michael Brandenburg, Industry Analyst, Connected Work, Frost & Sullivan. “By breaking voice, video and messaging services down into very simple but easily consumable and deliverable elements, service providers are able to quickly deliver their enterprise customers revenue-generating turnkey real-time communications applications.”

“CPaaS platforms facilitate agility and innovation by offering simplified and rapid on-ramp capabilities to implement and enhance enterprise applications with new functionalities,” said Courtney Munroe, Group Vice President of Worldwide Telecommunications Research, IDC. “They are also helping companies rapidly implement embedded communications into their existing business processes with minimal disruption and reduced complexity compared to legacy software platforms – all while providing them with the ability to expand their market reach by providing low-cost communications transactions at scale.”

“In order to continue drive new revenue streams, service providers need to further penetrate enterprises with innovative offerings,” said Tim Banting, Principal Analyst, Workspace Services (Collaboration), Ovum. “Several Tier-1 service providers have announced they are deploying and beginning to leverage CPaaS solutions to engage C-Suite level customers with the ability to deliver low-touch, no-code and pre-built applications that are aimed at addressing today’s critical business communications needs.”

Ribbon’s SVP of Cloud Products, Sacha Gera, will host a panel on Innovations in Cloud Communications on Tuesday, April 30 at the company’s annual customer and partner summit, Perspective19. The session will include tier-one service providers from around the world discussing their CPaaS offerings.

Ribbon’s Kandy CPaaS offers service providers numerous benefits including:

The ability to take to market a carrier-grade, white label CPaaS solution that can be flexibly deployed in public, private or hybrid cloud environments.

e-commerce services that make it easy for businesses to access and buy both traditional and new services, from one convenient location.

The ability to offer on-demand freemium models so that service provider customers can try the apps before they buy them, with the capability of easily adding services onto to existing accounts.

An ecosystem of proven partners that can assist in delivering continued innovation.

The ability to protect current Unified Communications as a Service (UCaaS) investments and customers while API-enabling their offerings and helping them build a seamless bridge to the digital world.

The ability to easily deploy fully functional pre-built apps such as Live Support and Visual Attendant to digitally-enable field support, customer service and e-commerce.

Ribbon is bringing together hundreds of customers, technology ecosystem partners, software partners and channel partners for the seventh annual edition of Ribbon Perspectives, being held this year in Washington, D.C. during April 28 – May 2, 2019.