TECNO, the global premium smartphone brand, took yet another big leap by announcing a first-of-its-kind brand-connect initiative aimed at building a strong emotional bond with consumers of Tier 2 & below cities.
Through ‘TECNO India Run’, the brand is entering the Marathon space in Tier 2 cities to promote a healthy and active lifestyle in keeping with the spirit of ‘Fit India Movement’.
The run is open to all – fitness enthusiasts, amateur runners, professional runners, and beginners. The registrations are open and interested participants can register on the < https://tecnoindiarun.com/> or at select retail outlets in Lucknow (list of outlets mentioned in the registration link) by 10th March, 2020 Thursday.
The TECNO India Run will feature three categories – The 21K Half Marathon, The 10K Lucknow Run and The 5K CAMON Run. Over 2000 participants are expected to take part in the run, making it one of the most sought-after initiatives in recent times in the region. More than 50 winners across race categories will get a chance to win cash prizes worth more than Rs 2 Lacs. In addition to this, there is a special ‘CAMON 15 Zone’ at the 15th KM and the fastest two runners to cross this zone will win brand new CAMON 15 smartphones.
Route in Lucknow for the ‘TECNO India Run’ Marathon: The run will start from 1090 Chauraha, covering Samta Mulak Chauraha, Marine Drive Road, Sahara Road, Vipul Khand 2 Road, Gomti Nagar Extension Road, Jnaneshwar Mishra Park Road and then back to the start point.
Commenting on the initiative, Arijeet Talapatra, CEO, TRANSSION India said, “We are a consumer-centric brand and ‘TECNO India Run’ provides us with a unique experiential platform to connect with our consumers at an emotional level and work with them to create an ecosystem of healthy living. Tecno India Run is going to be our annual property and we are kick-starting the journey from Lucknow chapter. Eventually, the idea is to take this to other cities across the country with many more editions in the future. We want to celebrate the culture of healthy lifestyle among young Indians of Greater Bharat and with TECNO CAMON smartphones, we want them to capture these proud moments and share them with the world.”
#TECNOIndiaRUN is being promoted in Lucknow across major Radio, TV, OOH as well as retail channels.
In addition to this, the brand will also have a lot of engagement activities on the day of the run for the public and participants. To name a few, there will be Zumba as a warm-up session before the race and an on-the-spot photography contest. The lucky winners will get a chance to win exciting goodies.
TECNO’s overall brand and marketing strategy is centered around establishing a deeper connect with its audiences by sharing an experience that is unique and relevant. This includes initiatives like TECNO’s collaboration with Manchester city Football Club and now the TECNO India Run .
In 2020, TECNO India business strategy is focused on “For India” smartphones that seeks to disrupt the budget and mid-budget segments with products customized to cater to Indian sensibilities in a better way. From that standpoint, the brand recently has launched a dual offering from the popular camera-centric CAMON series – CAMON 15 and CAMON 15Pro. 2020 TECNO CAMON smartphones earmark the era of higher camera pixels, premium AI-enabled Ultra Night lens powered by DSP technology and a pop-up front camera at an incredibly affordable price points.
TECNO CAMON 15 Pro is the first smartphone in the sub-15K segment to offer together 48MP Quad-cam, 32Mp pop-up selfie camera and 6GB+128GB storage. While CAMON 15, at just INR 9999 becomes the first in under-10K segment to offer 16MP dot-in selfie camera.