Syniverse, a global transaction processor has won a new multiyear contract renewal with Cleartrip.com, one of the leading online travel companies in India, to provide text-message confirmations for Cleartrip customers who purchase tickets or book reservations on the company’s travel portal.
As part of the agreement, Syniverse will use its Mobile Enterprise Services to provide a robust messaging delivery platform to help Cleartrip enhance its customer engagement by serving customers with immediate transaction confirmations.
When customers register on the Cleartrip app or website, they can choose to receive text-message alerts to get a confirmation of a transaction each time they purchase a ticket or book a reservation on the Cleartrip portal. The text alert is automatically triggered to be sent with a high level of reliability and security immediately following each purchase.
“Cleartrip is dedicated to making travel simple, and text messaging offers one of the simplest but most effective mobile channels, with 90 percent of text messages getting read within three minutes of delivery, according to Forbes,” said Sanjeev Sridharan, Vice President – Software Engineering, Cleartrip. “Working with Syniverse, we will optimize our customer experience and ensure our customers receive the highest level of service by receiving immediate, secure and reliably delivered confirmations of their purchases.”
Syniverse’s Mobile Enterprise Services provides a comprehensive SMS solution to enable companies’ back-end systems to be triggered and automatically send high-priority messages to select customers, employees and partners, anywhere in the world. With an open-standards-based configuration that is able to seamlessly connect to most corporate systems, the solution provides a versatile set of messaging capabilities that offers enterprise customers near-real-time Web-based monitoring tools to trace delivery path, status and receipt confirmation for each message.
“In a mobile world of multiple devices, operating systems and service providers, messaging remains the most effective channel through which all mobile users can communicate with each other, anywhere, anytime,” said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. “Using our Mobile Enterprise Services, we will help Cleartrip optimize the mobile channel with a reliable, secure messaging platform that can be used to set up automated text messages exactly suited to its customer needs, resulting in enhanced brand loyalty.”
Syniverse’s agreement with Cleartrip builds on its recent momentum in India. More than 30 operators and enterprises in the country rely on Syniverse for a variety of solutions to make mobile work for their end users. In 2013, Syniverse announced agreements with Knowcross Solutions and Nimbuzz to provide mobile messaging delivery. And in 2012, the company announced its efforts to power Vodafone India’s Messaging Hub. Syniverse also continues to support the Government of India’s Department of Telecom mobile number portability initiative in Zone 1 across 11 circles, including New Delhi and Mumbai.