Swipe launches ELITE 3 Smartphone for INR 5,499


Swipe Technologies has launched its newest member in the Elite series of smartphones – the ELITE 3, which promises to take the mobile phone experience to the next level with its unique features available at an affordable price tag of INR 5,499/-.

Operating on the latest Android Marshmallow 6.0 OS, ELITE 3 is the smartphone for the aspiring, upwardly mobile Indian youth. Post successful traction that Swipe has received for ELITE Star, as per internal insights, 70% of consumers have deployed regionalized OS in ELITE Star.

Having witnessed such a great response, Swipe has again associated with Indus OS for ELITE 3. This product is designed for today’s youth & is targeted to the core segment of smartphone market. This phone is a JIO ready smartphone & is eligible for the Jio Happy New Year Offer.

Announcing the launch, Founder and CEO of Swipe Technologies, Shripal Gandhi said: “India might be the world’s fastest growing smartphone market but one of the biggest problems that many users face is that the user interface of most smartphones is English. Google says that Hindi content consumption, for instance, has increased five times when compared to English content in India, and even local language search queries have increased 10 times over the last 18 months alone. Taking cue from these trends, Swipe has developed a powerful smartphone that is sleek, superfast, functional, caters to regional needs and affordable too.”

The Indus OS, India’s no. 2 OS by market share, is based on Marshmallow 6.0 and it comes with a database of 200,000+ words in 12 regional languages. The Indus Reader is an OS-integrated text-to-speech facility and it also provides Word and Matra prediction for faster and smarter typing. The Indus OS also allows the users to use hybrid keyboard wherein they can type in regional language using English keyboard.

Due to language barriers, most feature phone users, especially the ones in small villages and towns don’t want to switch to smartphones. This is exactly where collaboration with Indus OS and Swipe both will bring fruitful results from the selling end.

Rakesh Deshmukh, co-founder and CEO, Indus OS said, “Smartphone technology is growing at a rapid rate in the Indian market, and our continued partnership with Swipe Technologies after the success of ELITE Star will ensure more regional language speakers are empowered with it. As an Indian OS, we aim to meet the real needs of the Indian masses through innovation. Indus OS has created an ecosystem that supports native language speaker with simplified, innovative features and localized content. This unique proposition, along with the affordably priced smartphones from Swipe Technologies will help bridge the language gap and enable faster adoption across India.

The 4G VoLTE-enabled ELITE 3 is aesthetically designed with a great-looking 5” HD IPS display. Its ergonomically-enhanced design gives the iconic smartphone a cool look and great feel in the hands of the user. To enjoy flawless multitasking with faster results, the device is powered by a 1.3 GHz Quad-Core processor, and its 2GB RAM is good enough to give a smooth multi-tasking experience. The Dual-SIM phone is armed with multiple connectivity options – in terms of connectivity bands, it has 4G band.

The ELITE 3 promises a great multimedia experience. The user can capture sizzling photos and videos in virtually any lighting condition with its 8MP Rear Camera, while its 5MP Front Camera ensures great Selfies to share on Social Media platforms. ELITE 3 comes with an internal memory of 16GB, which is expandable up to 32 GB for the user to store a good number of pictures, videos, music, document and more. The new smartphone gives extended company to the user with its 2,500 mAh battery, which is installed keeping in mind the daily lifestyles of targeted users.

ELITE 3 is available in Space Grey, Silver and Champagne Gold that the user can flaunt without saying anything at all. At INR 5,499, ELITE 3 is slated for a grand launch exclusively on Flipkart on 21st Feb 2017.