Supercell, Internet Matters Partner to Promote Safe Gaming for Children

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Supercell – a global mobile gaming developer has announced a new partnership with independent not-for-profit organisation Internet Matters in a bid to help children stay safe while gaming online.

The maker of the mobile games Clash of Clans, Brawl Stars and Clash Royale is the latest to join the online safety organisation as part of a growing industry collective dedicated to ensuring children stay happy and healthy online.

The partnership will see the pair working together to provide families with new advice and resources to help their children navigate the mobile gaming world safely.

The new resources will be available in five different languages including English, Mandarin, French, Spanish and German. The increased prevalence of online gaming in children’s day to day lives is an ever-growing concern for parents.

An Internet Matters survey recently found that gaming is the second activity parents are most concerned about when it comes to how their child uses their screen time – after ‘watching videos’.

Contact from strangers is the biggest worry for parents when it comes to gaming – with 49% of parents admitting they have concerns.

Jessica Hollmeier, Supercell’s Anti-Fraud and User Safety Lead said: “Internet Matters is an expert in empowering parents.

“We are excited that with this partnership we will address parents’ need for resources that help them ensure their children consume games in a healthy, fun and responsible way.”

Carolyn Bunting, CEO of Internet Matters, said: “With the rise of online and mobile gaming we’ve seen a real demand from parents who want to know more about how to manage their children’s online gaming and keep them safe whilst playing.

“We are delighted to be working with an organisation who is on the cutting edge of mobile gaming technology that shares our vision for improving children’s digital wellbeing.”

Internet Matters was set up in 2014 and is the first industry coalition of its kind It has since successfully launched a series of impactful campaigns on issues including cyberbullying, digital resilience and wellbeing, and inappropriate content, – offering parents, carers and teachers practical, step-by-step advice on how to engage with children on these issues.


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