StarHub, U2opia Mobile Partner to Drive Free Instant Play Games

StarHub has announced a partnership with U2opia Mobile, a mobile technology company headquartered in Singapore, to bring Instant Play games to all under GameHub+ for free.

With Instant Play, StarHub aims to make things as easy as possible for casual gamers. Customers can simply head over to www.gamehubplus.com/instant-play to start playing a game, without having to create an account or download any apps. Instant Play games are available to everyone; both StarHub and non-StarHub subscribers.

In addition to cloud games under GeForce NOW Powered by StarHub, the expansion of GameHub+ to include Instant Play aims to capture a fresh audience by introducing casual and accessible mobile games. These games are largely short and easy to play, requiring minimal time investment while still offering enjoyable gaming experiences. StarHub is the only operator in Singapore to partner with U2opia Mobile, allowing its customers to access U2opia’s library of about 60 games under their Mojo Gaming brand, across different genres, including adventure, puzzle, action, sports and more.

Customers can rest assured of the best gaming experience with StarHub’s network, rated by Opensignal1 as a leader in Games Experience as well as five other network performance categories. The entire set-up for Instant Play games is optimised for mobile web browsers, ensuring customers will enjoy a smooth, lag-free gameplay on their mobile, regardless of whether they are connected to StarHub 5G or Wi-Fi.

“After establishing a foothold in the cloud gaming market with our GeForce NOW launch in April 2021, we identified an exciting opportunity within the casual mobile gaming segment. We understand the appeal of easy-to-play games, and how ​enjoyable they are to help pass the time. With Instant Play, we are offering the most seamless gaming experience possible, by enabling users to play games straight from their mobile web browsers, eliminating the need for app downloads,” said Aletheia Y.P., Vice President, New Business and Digital Brand, StarHub. “We are thrilled to partner with U2opia, a fellow homegrown company, allowing our customers to enjoy the best casual free games and create truly delightful moments.”

“We are excited to partner with StarHub GameHub+ to provide a free and engaging Instant Play experience to every Singapore mobile user. U2opia is committed to working closely with the StarHub team to continue innovating for a wider casual gaming audience,” said Sumesh Menon, CEO, U2opia Mobile.

StarHub has exciting plans in the pipeline for its GameHub+ Instant Play customers. These include new partnerships with gaming companies, as well as upcoming features such as leaderboards and prize redemptions, where customers can compete against each other and climb up the leaderboard for a chance to win enticing prizes.