At a time when India is experiencing a growing surge in 4G traffic – speed at which data can be downloaded or uploaded, determines the winner.
In this scenario, Airtel and Reliance Jio – the green field 4G operator are battling it out on the 4G front. On one hand, Airtel has been regarded by Ookla as the fastest network – on the other hand, Jio has sent legal notice to Ookla, seeking withdrawal of its latest advertisement.
Ookla fully stands behind Airtel being named “India’s Fastest Mobile Network”
In a media statement, Ookla has mentioned that Ookla named Airtel as the “Fastest Mobile Network” in India based on data from Q3 and Q4 of 2016. “When analyzing markets, like India, we take many factors into consideration, including dual SIM devices, network technology, device types, and more. In addition to what the user sees on their mobile application as they take a test in real-time, we apply a rigorous methodology when aggregating the data which uses a variety of internal data sources that control for potential variability in the market.”
“We are always improving how additional information is collected and analyzed through our Speedtest applications to allow Ookla to accurately reflect internet performance. We have taken dual SIM information into consideration and fully stand behind Airtel being named “India’s Fastest Mobile Network”. India is a dynamic market with a rapidly changing mobile landscape and we look forward to seeing how the market develops,” says, Jamie Steven, COO, Speedtest by Ookla.
Commenting on the development, Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, says, “Airtel is one of the most trusted and admired brands in India. We also pride ourselves in maintaining the highest standards of governance and transparency and have been recognized by globally reputed institutions like Transparency International.
Our latest advertising campaign is based on the findings by Ookla, the global leader in Speed test and internet diagnostics. Ookla’s findings are based on rigorous and extensive testing across millions of devices and employs the best of data analytics.
We are rather amused by the allegations being made against our campaign. We believe that this is a deliberate attempt to malign our brand and misguide customers through a campaign of misinformation, which is something we now come across on a regular basis, in particular, on social media platforms,” Rajiv Mathrani, Chief Brand Officer, Bharti Airtel adds on.