SON solutions provider Cellwize Acquires CrowdX


Cellwize, the Self-Organizing Network (SON) solutions provider, announced today that it has acquired CrowdX, a provider of an innovative crowdsourcing solution, adding comprehensive insight into the end customer’s mobile experience.

Cellwize’s offering enhanced with crowdsourcing technology enables a range of unique capabilities for operators; evolving from a network-centric to a customer-centric optimization approach resulting in increased subscriber loyalty and profitability.

“The mobile network environment, consisting of various radio technologies, vendors and services, is becoming ever more complex, making the mobile user experience more difficult to measure and optimize. We at Cellwize strive to enable operators to provide a personalized network experience to their subscriber base” stated Ofir Zemer, Cellwize CEO. “We have seen that collecting and analyzing anonymized data directly from end-user devices, including new data points such as indoor/outdoor, Wi-Fi handover and roamer experience, and cross-correlating them with the network data already processed by Cellwize is essential in order to provide operators with a whole new view of their customers’ mobile journey and quality of experience (QoE).”

Cellwize’s crowdsourcing solution, CrowdView, based on the acquired CrowdX technology, extracts end-point anonymized data to drive measurable improvements in customer experience and network performance. Utilizing the latest in crowdsourcing and machine learning techniques, CrowdView continuously collects metrics from both mobile and Wi-Fi networks via a device-based app and leverages its cloud-based analytics infrastructure to enable immediate actions through the Cellwize platform. This data provides real-time capabilities to Cellwize SON to resolve network demand and improve the customer journey across multiple vendors and all radio technologies.

Gil Friedlander, CrowdX CEO stated, “CrowdX brings innovation and experience, complementing the value Cellwize provides to its customers.” Ofir further commented, “the service-aware, customer-centric SON offering will revolutionize mobile network optimization. Together with the CrowdX founders and employees, we are merging the talent, mobile mindset and spirit of innovation in the development and deployment of CrowdView, elastic-SON and Value-Driven SON, thereby positioning Cellwize as the only independent SON vendor able to offer such a comprehensive product portfolio.”