Snapdeal Debuts to drive innovative digital shopping experience


In its bid to drive innovation ahead, Snapdeal, an Indian online marketplace, has unveiled –, for an enriched shopping experience by bringing in-store experience online.

It will add a new dimension to product discovery and purchase lifecycle of consumers by enhancing user experience. The search methodology of is very detailed and customised to a consumer’s preference to help them discover a product of choice with ease while saving time and effort.


Developed at Snapdeal’s Multimedia Research Lab, is a technology built in India for India. It is the brain-child of research scientists led by Gaurav Aggarwal, Senior Principal Scientist, Nikhil Rasiwasia, Principal Scientist and Deepthi Singh, Senior Director at Snapdeal, Multimedia Research Lab. The lab was formed as a result of an acquisition of a technology start-up called Fashiate by Snapdeal in March 2015.

Commenting on the new feature, Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “We are a technology company with a focus on building cutting-edge services and products which make lives of our consumers simpler and convenient. is powered by advanced computer vision and machine learning algorithms. The feature will further enhance customer experience and make online shopping faster, better and more informative. With the introduction of, we are looking to create an experimental playground and set the base for our image modelling, product search and discovery technology. We will continue to work on developing such innovative technology features and products that will further improve the experience for our customers as well as sellers in the future as well.”

Snapdeal is a consumer-oriented company with technology at its core. Snapdeal embraces experimentation and encourages innovation. Focused on building in-house technology solutions, Snapdeal has plans to spend about $100 million on the Multimedia Research Lab in Bangalore, over the next three years. has been developed by integrating Snapdeal’s technology and extensive consumer insights.

Analysing the customers’ browsing and purchase patterns, this feature uses intelligent technology solutions, smart algorithms to pre-empt customer needs and offer a plethora of choices with minimal search. Snapdeal’s efforts to map Indian consumer needs and build localised technology solutions will give a boost to product development capabilities within the country and offer customised solutions which address real concerns and enhance consumer experience.