enabling customers to shop for the products of ‘The Bigg Boss House’


Giving another twist to India’s ongoing success of e-Commerce activities,, one of India’s largest online marketplace has launched a virtual ‘Bigg Boss house’ on its website!

After successful integrations like ‘The Designer Studio’, ‘Order Order’ and ‘Bigg Boss Merchandize Store’, will now enable the consumers to get a complete 360 degree view of the Bigg Boss house and allow them access to each and every corner of the property.

As part of this offering, users will also get a chance to purchase products similar to the ones on display in the Bigg Boss house. These products will include a range of home furnishing and home décor items, kitchenware and electronics.

Talking about this unique initiative, Sandeep Komaravelly, Senior Vice President – Marketing, said, “Big Boss 8 is only getting bigger and better with every episode. We joined hands with television’s most popular show with an objective of engaging with our audiences on a daily basis. The virtual Bigg Boss house will provide consumers with an option of buying the products as well, which is a very strong proposition for the users, given the popularity of the show.”

COLORS CEO Raj Nayak said, “The virtual Bigg Boss house created by Snapdeal is a pure visual delight. This great inventiveness devised with our partner for the very first time provides our viewers with an experience that transcends beyond the TV screens to engaging online platforms. Together, our aim is to come up with creative and entertaining ways to reach out to our viewers and customers. Hope the customers enjoy their browsing experience.”

The ecommerce industry is witnessing a meteoric growth in the country and this initiative by aims at making online shopping a dazzling experience for consumers. At the same time, Bigg Boss has been immensely popular over the years, and fans of the show would definitely welcome an initiative like this.