Smiles partners with Emirates Islamic to offer benefits to customers

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Etisalat UAE has announced a partnership with Emirates Islamic, one of the leading Islamic financial institutions in the UAE, enabling the bank’s credit cardholders to exchange their EI SmartMiles for Smiles points to maximise benefits under Smiles’ blockchain-powered Rewards Exchange.

Cardholders can benefit from great deals on a range of Etisalat UAE and partner offers across different categories as well as avail buy-one-get-one-free offers and discounts on many of the UAE’s leading lifestyle, entertainment, wellness, and F&B outlets.

Khaled El Khouly, Chief Consumer Officer of Etisalat UAE, said: “We are delighted to welcome Emirates Islamic, one of the leading Islamic financial institutions in the UAE, to Smiles’ Rewards Exchange network, enabling Emirates Islamic card holders to avail the best value with a wide range of deals and benefits on Smiles. At Etisalat, we always strive to offer the best value to our customers by forging the right partnerships to provide innovative services.”

Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic, commented on the partnership: “As a leading card issuer, we are pleased to expand our offering to card members through our partnership with Etisalat’s Smiles programme. We remain committed to continue to add shared value to our customer proposition, giving our cardholders the best of the UAE’s leading brands.”

Under Rewards Exchange, Smiles customers can add loyalty memberships on one app, track all loyalty points in real time, exchange points with any programme within the Rewards Exchange network in real-time, and access an expanded marketplace for points redemption.

Smiles, one of the largest lifestyle engagement programmes in the UAE, has more than 2.6 million registered members and is open to all citizens, residents and visitors of the UAE. Smiles offers everyday savings to its members through earn and redemption of Smiles points for Etisalat and partner products and services including online food ordering as well as ‘Unlimited Buy 1 Get 1 Free’ and other discount offers at over 3,000 outlets, on entertainment, shopping, dining, travel, services and wellness experience.

EI SmartMiles is the exclusive rewards programme designed for Emirates Islamic card customers and offers travel, shopping and lifestyle benefits. Customers enjoy the flexibility to redeem their EI SmartMiles for free flights, hotels, and retail transactions instantly anywhere in the world.


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