M1 Limited (M1) has recently announced its new Mobile Virtual Network Operator (MVNO) partnership with Geenet Pte Ltd (Geenet). With this new partnership, Geenet will utilise M1’s mobile network infrastructure to offer mobile services in Singapore.
Geenet provides Wi-Fi services to over 20 dormitories and has the largest market share for dormitory Wi-Fi. It provides free Wi-Fi in communal areas and offers premium paid Wi-Fi services at higher speeds to residents looking to stay connected beyond the shared spaces.
At present, more than one-third of dormitory residents subscribe to a paid Wi-Fi plan, and Geenet has seen an increase in the number of subscribers over the years.
Through its partnership with M1, Geenet’s integrated plan will comprise Wi-Fi and mobile services, which include data, SMS, local and international calls. With the launch of mobile services, Geenet is the first MVNO in Singapore to offer both Wi-Fi and mobile services specifically for the dormitory residents.
The new offering will give customers greater flexibility in choosing their Wi-Fi and mobile plans, providing options that can be customised to suit their preferences. The new mobile service option will also bring greater value to existing paid Wi-Fi customers, and will give M1 the opportunity to capture a larger market share by offering mobile services to a new and untapped group of customers.
In the latest Opensignal Singapore Mobile Network Experience report, M1 is the first and only operator in Singapore to achieve an ‘Excellent’ score for Video Experience.
M1 was also ranked first for Latency Experience, attaining the fastest responsiveness time of just 26.6ms. This underscores M1’s ongoing efforts to provide the best mobile network experience for its customers. Via M1’s superior mobile network, Geenet’s customers will be able to make international calls with a stronger signal and lower drop-off rate, and for those who choose to video call will experience seamless and better conversations. Customers can also enjoy the benefits of M1’s highly responsive network, be it for streaming videos, playing video games, or simply browsing the web.
“We are supportive of MVNOs that bring about new and unique value propositions. By providing a suitable platform and low barriers to entry, we are able to help niche operators come onboard with us. With Geenet’s prominent market presence in the dormitory residents segment, we can tap onto their existing market presence to reach out to a new group of customers and provide them with an enhanced mobile service experience. We look forward to working closely with Geenet to forge a successful MVNO partnership,” said Lee Kok Chew, Chief Financial Officer, M1.
“We are pleased to be the first MVNO in Singapore to partner M1 to offer an integrated Wi-Fi and mobile services to our customers, enabling them to be connected in the dormitories and everywhere else in Singapore. With the partnership with M1, we are confident of meeting our customers’ communication needs to connect them to the digital world,” said Ho Teck Hong, Managing Director, Geenet.
TelecomDrive is an effort to create a unique content focused platform for the telecoms and communications segment.