Selfie Innovation: ASUS Unveils the ZenFone 4 Selfie Series in India

ASUS has unveiled the ZenFone 4 Selfie Series, Android smartphones featuring high-quality, dual front-facing cameras and intuitive yet powerful image processing software that enables users to easily capture beautiful selfies and widest-angle wefies with their friends in any conditions.

The all-new SelfieMaster app lets users apply real-time beautification effects to selfies, videos, and live-streams, and the cameras' Beauty mode enables professional-quality adjustments — such as skin softening, eye enhancement and facial-feature balancing — with just a few taps.

With its compelling combination of dual cameras and beautification features, the ZenFone 4 Selfie Series provides the best all-round selfie photography experiences, letting users have fun, express themselves and portray the perfect version of themselves to the world.

Elaborating further on the sidelines of the launch, Peter Chang, Regional Head, South Asia & Country Head, System Business Group - ASUS India said, “Selfies have become an integral part of the modern lifestyle and people invest time in creating selfies that are spot on. Today, clicking a selfie is about more than just the likes and retweets. It is about keeping a journal of cherished memories and capturing treasured moments with loved ones. We understand the importance of making that perfect we-statement every time, anywhere, so we bring to you ZenFone 4 Selfie series. With beautification built into everything, Zenfone 4 Selfie series is the best way to click #TheBigSelfie.”

Speaking on the partnership, Ajay Veer Yadav, Vice President - Mobiles at Flipkart said, “ASUS phones have received extremely positive feedback from our customers. With the exclusive launch of the new selfie focused smartphone range coinciding with the start of India’s biggest shopping festival, The Big Billion Days, we are all set to take our partnership with ASUS to new heights. With ASUS’ best in class technology combined with our wide reach, reliable delivery capability and affordability levers, we are certain that this new range will excite customers, reinforcing the strong belief they have in Flipkart, as their preferred online retailer and the undisputed leader in the online smartphones market.”

ZenFone 4 Selfie Pro

ZenFone 4 Selfie Pro — the flagship model of the ZenFone 4 Selfie Series — has the world's most advanced 24MP DuoPixel selfie camera with a ƒ/1.8 aperture Sony IMX362 dual-pixel image sensor with 1.4µm pixel size (the largest pixel size yet), and ASUS SuperPixel™ Engine that enables users to capture 2X-brighter low-light selfies and astonishingly detailed 4K UHD selfie videos.

ZenFone 4 Selfie Pro also comes with a 120° super-wide-angle wefie camera that makes it easy to fit multiple people or the surrounding environment into the shot, perfect for social occasions and travel. The front Softlight LED flash ensures the user captures true skin tones. The 16MP camera with Sony IMX351 sensor at the rear supports EIS and 4K Videos along with RAW file support.

High-resolution 24MP selfies

ZenFone 4 Selfie Pro has the world’s most advanced front camera system featuring the Sony® IMX362 dual-pixel image sensor, which has twice as many light-capturing photodiodes as conventional sensors of the same resolution. 24MP DuoPixel™ camera technology uses the information captured by the sensor to intelligently create one 24MP photo, resulting in beautiful, high-resolution selfies.

2X greater light sensitivity

ZenFone 4 Selfie Pro features a main selfie camera with a ƒ/1.8 aperture lens and a Sony® IMX362 image sensor with large, 1.4µm pixels for 2X-greater light sensitivity than typical smartphone cameras . Larger pixels increase the camera’s sensitivity to light, and decrease the graininess of resulting photos — especially those shot in low-light environments.

Combined with the ASUS SuperPixel Engine that intelligently controls sensor light-sensitivity and reduces image noise, ZenFone 4 Selfie Pro produces excellent quality photos in HDR, especially in low light. ZenFone 4 Selfie Pro takes beautifully clear and vivid selfies, day or night, indoors or out.

When a flash is needed, the Softlight LED flash delivers the perfect amount of fill light — just like in a studio — to soften skin texture and bring out true skin tones to make selfies look their best.

120° super-wide-angle wefie camera

ZenFone 4 Selfie Pro also comes with a 120° widest-angle wefie camera with 200%-wider field of view that enables users to fit their friends easily into the frame for a more social and fun selfie experience. The wide-angle view is also helpful for selfies where users want to capture their environment or a scenic background in their photo.

World’s leading 4K UHD selfie video

With its flagship Sony IMX362 image sensor and the exclusive ASUS SuperPixel Engine, the main selfie camera on ZenFone 4 Selfie Pro lets users shoot astonishingly detailed 4K UHD selfie videos. With the same resolution as the latest 4K UHD TVs, videos captured with ZenFone 4 Selfie Pro will look perfect when played in a home theater or living room, with no drop, in image quality.

Performance and design

ZenFone 4 Selfie Pro is powered by a 64-bit, 2GHz, octa-core Qualcomm® Snapdragon™ 625 processor with 4GB RAM and desktop-grade Adreno™ 506 graphics to deliver smooth and responsive camera performance for the best photography experiences, as well as run the latest apps and games with ease. A 3000mAh battery ensures that you enjoy a day worth of uninterrupted productivity and photography, and it also supports fast-charging.

ZenFone 4 Selfie Pro has a contemporary, sleek style and features an elegant, seamless metal unibody made using advanced nano-molding technology (NMT). On the front, it features a 0.2s fast fingerprint sensor that supports 5 fingers and detects fingerprints in all 360 degrees. With a visually frameless 2.5D Corning® Gorilla® Glass screen and an edge that's only 6.85mm thin, ZenFone 4 Selfie Pro strikes the perfect balance between beauty and comfort. A bright 500 nits AMOLED display with Full HD (1920 x 1080) resolution, and a color gamut that is wider than 100% NTSC makes photos, videos, and other content look as vibrant as real life.

Surreal audio experience

The ZenFone Selfie Pro features the best audio experience, it features a 5 magnet loudspeaker that is powered by an NXP SmartAMP ensuring superb fidelity even at the highest volume level. It features Hi-Res music which offers 4 times the audio quality of CD Audio, meaning users can enjoy high-quality audio files directly on your Zenfone Selfie Pro. For headphone audio, the device features DTS Headphone:X, that offers 7.1 channel virtual surround sound experience.

Users can enjoy and customize the experience with the latest AudioWizard 4.0 app, that allows users to customize the listening experience as per users choice, enabling users to enjoy superb surround sound to any content played back on the phone. Dual microphones on Zenfone Selfie Pro offers noise cancellation during calls and live-stream sessions, it cancels out ambient noise in from the environment, only preserving users voice intact at all times.

ZenFone 4 Selfie (Dual Camera Version)

ZenFone 4 Selfie (Dual Camera Version) features dual front-facing cameras, including a high-resolution, 20MP main selfie camera with an ƒ/2.0 aperture and 8MP 120° wide-angle wefie camera. A Softlight LED flash delivers the perfect amount of fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look their best. In addition to its dual selfie cameras, ZenFone 4 Selfie (Dual Camera Version) features a rear 16MP camera with LED flash to let users capture every precious moment with vivid clarity and stunning detail. Its phase-detection autofocus system works in just few seconds to help ensure that users get the shot they want, every time. Additional camera features include Pro mode that enables exposures of up to 32 seconds, and Full-HD video recording with electronic image-stabilization (EIS) for detailed, shake-free videos.

Performance & Design

The ZenFone 4 Selfie (Dual Camera Version) features a superb sleek design with Metallic back-finish featuring Nano-molding technology (NMT). On the front, it features a 0.3s fast fingerprint sensor that supports 5 fingers and detects fingerprints in all 360 degrees, and also features haptic feedback every time you access the fingerprint reader.

Adding to the curve ergonomics of the device is the 2.5D curve glass, with 5.5” HD IPS Display. Powering the device is an octa-core Qualcomm Snapdragon 430 processor with 4GB of RAM and with 64GB of internal storage. A 3000mAh battery ensures that you get more than a day worth of battery backup effortlessly.

ZenFone 4 Selfie (Dual Camera Version) comes with a triple-slot tray that accepts two SIM cards for dual data connections, with speeds of up to 150Mbps and an additional MicroSD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a MicroSD card in one easy step.
The Zenfone 4 Selfie (Dual Camera Version) also features a 5-magnet loud-speaker with dedicated outdoor mode that boosts audio level without sacrificing fidelity.

ZenFone 4 Selfie

ZenFone 4 Selfie features an amazing high-resolution ƒ/2.0 13MP camera that captures high-quality selfies. It can also capture super-wide 140° panoramic selfies with the super-easy Selfie Panorama mode. A Softlight LED flash delivers the perfect amount of fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look their best.

The ZenFone 4 Selfie features a rear, high-resolution 13MP camera with fast phase-detection autofocus (PDAF) and LED flash, for capturing every precious moment with vivid clarity and stunning detail, and features EIS for videos.

ZenFone 4 Selfie comes with a triple-slot tray that accepts two SIM cards for dual data connections, with speeds of up to 150Mbps and an additional Micro-SD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a MicroSD card in one easy step.

Performance & Design

The ZenFone 4 Selfie features a superb sleek design with Metallic back-finish featuring Nano-molding technology (NMT). On the front, it features a 0.3s fast fingerprint sensor that supports 5 fingers and detects fingerprints in all 360 degrees, and also features haptic feedback every time you access the fingerprint reader. Adding to the curve ergonomics of the device is the 2.5D curve glass, with 5.5” HD IPS Display. Powering the device is an octa-core Qualcomm Snapdragon 430 processor with 3GB of RAM and with 32GB of internal storage. The storage can be further expanded to 2TB via the dedicated Micro-SD card slot. A 3000mAh battery ensures that you get more than a day worth of backup effortlessly.

The Zenfone 4 Selfie also features a 5-magnet loud-speaker with dedicated outdoor mode, which boosts audio level without sacrificing fidelity.

ASUS SelfieMaster Technology

ZenFone 4 Selfie series smartphones features powerful image-processing technology and camera controls that let users capture stunning selfies easily.

The innovative SelfieMaster app lets users select beautification effects to make their selfies even more glamourous and create the look they desire. With 10 levels of enhancements to choose from, users can adjust the strength of the beautification effect for perfect results. SelfieMaster applies beautification effects in real-time, letting users preview the results and even apply them while shooting video or live-streaming on their favorite social-networking sites.

Adding to the experience of the live-stream beautification is the ability to record audio in stereo while cancelling out ambient noise, all thanks to the Dual MEMS microphones.

For even more control, the camera's intuitive Beauty mode provides a variety of beautification effects — including skin-tone adjustment, skin softening, skin whitening, blemish removal, eye enhancement and facial-feature balancing — that users can apply and adjust to their selfies to achieve professional-looking results. The camera also includes Portrait mode, which softly blurs the background to make the subject stand out for gorgeous portraits with a sense of depth and intimacy. The camera's beautification effects can even be applied in Portrait mode.’

AVAILABILITY & PRICING

ASUS ZenFone 4 Selfie Series will be available on sale from 21st September, 2017 at a starting price of 9,999, exclusively on Flipkart.

ZenFone 4 Selfie – INR 9,999/-
ZenFone 4 Selfie (Dual Camera Version) – INR 14,999/ -
ZenFone 4 Selfie Pro – INR 23,999/ -