Salora Unveils ‘Arya’ Brand of Smartphones for Rs 6999

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Keeping in mind the need to deliver better value proposition for the end user, Salora International Limited has unveiled its “Arya” Brand of Smartphones, to be made exclusively available with e-commerce portal Amazon.in at Rs 6999.

The partnership has paved the way for an aggressive customer pricing through a much lower cost of distribution and reduced marketing overheads, leveraging the scale and reach of the marketplace.

With a theme of “Beyond the Ordinary” Z2, the first smartphone from Arya brand, has a 12.7 cms (5”) HD IPS screen that provides a vivid display across a wide viewing angle. The OGS (one glass solution) screen with full lamination reduces the thickness of the device and provides a superior touch experience. The thin form factor and the metallic insert on a matte body give the phone a contemporary and stylish appeal.

Arya-Z2-Sep

The Arya Z2 has an 8MP (Interpolated to 13MP) auto-focus camera with a Sony BSI sensor. It supports HD recording and a host of smart features like smile detection, Voice activated Camera Operation and high speed continuous shooting. The BSI sensor and the LED flash allow for detailed images even in low-light situations. The 2MP (Interpolated to 5MP) front camera makes great selfies and supports 3G video calling.

The dual SIM Arya Z2 runs on a 1.3 GHZ Quad Core Mediatek (6582A) processor, backed by a 1GB RAM and 4GB ROM. The device supports a micro and regular sized SIM with 3G data connectivity on both SIM cards with a switchover in just seconds, a boon for frequent travelers.

The Z2 runs on Android 4.4 KitKat out-of-the-box providing the user the latest Android experience. The device also supports EDGE, GPRS, Wi-Fi, Bluetooth, USB OTG Connectivity. A 1800mAh Lithium Polymer battery provides enough juice for over 8 hours of talk-time on a 3G network.

Unlike a host of new brands mushrooming in the country, the Arya smartphone is backed by SALORA’s own established service network from “SILCARE” which has over 250 service centers across 189 cities pan India. SILCARE currently provides after sales service and warranty repairs to a number of leading telecom and IT brands. Arya promise of “beyond the ordinary” continues on the service side as well with a 7 days guaranteed customer complain resolution.

Commenting on the launch of the Arya Z2, Gopal Jiwarajka, CMD, Salora International Limited said “We are delighted to bring such a feature and spec rich device, at an aggressive prices, to the Indian customer. Our partnership with Amazon and the service network we have across India, allows us to offer immense value to customers pan India. We intend to expand our portfolio in the next few months.”

“We are excited to partner with Salora International to bring the Arya Z2 smartphone for customers in India. Mobile phones are one of the fastest growing product lines on Amazon.in and with the approaching festival season , we see this as a great opportunity to offer customers across India – even those residing in the remote areas of the country, an easy access, convenience & joy of experiencing the Arya Z2,” said Samir Kumar, Director Category Management, Amazon India.

“Our partnership with Amazon.in has paved the way for an aggressive customer pricing through a much lower cost of distribution and reduced marketing overheads enabling us to leverage the scale and reach of the marketplace,” added Jiwarajka.

The Arya Z2 is available from 12:00 pm of 22nd September 2014 exclusively on Amazon.in at a special launch price of Rs.6999/- with an 8GB microSD card free.


TelecomDrive Bureau covers the latest developments happening in the space of communications, devices and innovations in targeted geographies of India, SAARC, Asia Pacific, Middle East and Africa regions.TelecomDrive Bureau is headed by Zia Askari. He can be reached at ziaaskari@telecomdrive.com