Motorola Mobility India has announced further expansion of their retail presence and entered Gujarat with the opening of 100 new ‘Moto Hubs’ across top 4 cities including 50 in Ahmedabad, 20 in Rajkot, 15 each in Baroda and Surat respectively.
Moto Hub is a key destination that provides easy access and availability of all Motorola products to customers; where they will be able to experience the entire portfolio of Motorola devices at convenient locations including the online exclusive devices like the popular moto e4 plus and moto g5s plus, apart from the newly launched moto x4 and moto z2 force.
According to GFK, Gujarat contributes more than 28% of the smartphone market in west India and 9% of the total smartphone market in the country; selling approximately 6 lakh smartphones per month. Furthermore, Ahmedabad and Surat are two of the biggest markets in the state selling 1.5L and 80K smartphones every month; thus, making Gujarat a significant market for Motorola in the west.
BV Mallikarjuna Rao, Regional Sales Lead, Motorola Mobility India said, “We have accelerated our retail expansion significantly and now entering Gujarat with our first ever Moto Hub stores. With the concept of Moto Hubs, we are giving smartphone lovers a fresh retail experience where they can interact and engage with the brand prior to the purchase. We will continue to enhance our retail presence significantly to ensure that we are present where our customers want us to be.”
Motorola has been aggressively strengthening its retail footprint in the country. It ramped up its retail presence by announcing 50 Moto Hubs in western region of Uttar Pradesh recently. It entered North East India with 25 new Moto Hubs and strengthened its presence in southern market with 50 new ‘Moto Hubs’ each in Andhra Pradesh and Telangana. It also announced its entry in Madhya Pradesh with the opening of 60 Moto Hubs. Prior to that, Motorola also announced 100 Moto Hubs across Tamil Nadu with 50 Moto Hubs in Chennai and 100 new ‘Moto Hubs’ in Karnataka across top 8 cities out of which 50 will be in Bengaluru. In addition to this, it also announced the opening of 50 new Moto Hubs in Mumbai and 25 Moto Hubs in Kolkata respectively. Motorola commenced the year 2018, with the opening of 50 new Moto Hubs in New Delhi.
Motorola has also collaborated with Poorvika Mobiles across 43 cities in Tamil Nadu, Pondicherry and Karnataka and with Big C and Lot Mobile stores across 55 cities in Andhra Pradesh and Telangana to provide retail access to consumers.
All Moto Hub stores house the entire portfolio of Motorola devices, including moto e4, moto e4 plus, moto c, moto c plus, moto g families including moto g5s plus, moto g5s, moto g5 plus and moto g5 as well as moto z franchise and moto mods along with Motorola accessories like on-ear and in-ear headphones, moto shells and covers.