Samsung, India’s No. 1 consumer-focused brand, has launched the Galaxy Fold, a meticulously crafted luxury smartphone that unveils a new era of smartphone design, technology and consumer experience for those who desire only the best in life.
Samsung is writing the next chapter in the mobile industry with Galaxy Fold, the world’s first Dynamic AMOLED Infinity Flex Display. Galaxy Fold is designed to inspire new experiences. Ergonomically designed to fit within the palm of your hand, when closed, it allows you to access your essentials on the cover display comfortably with one hand, and when opened, its immersive 7.3-inch Infinity Flex Display unfolds a revolutionary high-end large screen experience, making your favorite games and movies larger than life so that they will leave you truly breathless.
What’s more, Galaxy Fold consumers will get a never before experienced new standard of premium customer care in the mobile space, with a dedicated 24×7 expert on call. Consumers who buy Galaxy Fold on Samsung India’s online store, Samsung Shop, will get their device delivered to them through a Concierge.
HC Hong, President and CEO of Samsung Southwest Asia said, “With Galaxy Fold, we have pushed beyond what’s possible, and redefined the mobile category, introducing a device like no other. Samsung is setting an entirely new benchmark for smartphone design, and we will continue to take consumer experience to the next level.”
“Galaxy Fold is a head-turner. A game-changing breakthrough innovation, it is not just a new device, it is a whole new experience. Galaxy Fold is meant for those who want only the best in their lives, in terms of style, design, luxury and the latest in services, including a dedicated 24×7 concierge service and one-year Infinity Flex Display protection,” said Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Mobile Business, Samsung India.
The Unboxing Experience
The premium Galaxy Fold experience starts when you open the box. The device is laid out flat, inviting you to have your first experience of folding the device. Each Galaxy Fold is accompanied by a welcome message and care instructions offering clear guidance for how to use this new, luxury device.
Each Galaxy Fold comes with Galaxy Buds in the box, so that one can fully enjoy its superior multimedia experience on the go. For added protection, a unique slim Aramid Fiber case is also included in the box. Designed just for Galaxy Fold, this special case made of fiber has high capacity to withstand pressure.
A Smartphone. A Tablet. Folded into One
Galaxy Fold is a new category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.
Galaxy Fold combines users’ favorite smartphone and tablet features to deliver a new kind of mobile device and a first-of-its-kind user experience—from a new form factor and materials to its unique foldable UX, versatile camera and premium performance. Samsung worked alongside partners to create an entirely new UX that will change the way we use our mobile devices and takes full advantage of the foldable design with its cover and main displays. As a result, the device opens up new possibilities for users.
New Display Materials: The internal screen does not merely bend. It folds. Folding is a more intuitive motion, and a more difficult innovation to deliver. Samsung invented a new polymer layer and created a display around 50 percent thinner than the typical smartphone display. The new material makes Galaxy Fold flexible and tough, built to last.
New Hinging Mechanism: Galaxy Fold opens smoothly and naturally, like a book, and closes flat and compact with a satisfying click. To achieve this, Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure for a seamless and elegant look.
New Design Elements: From the screen to the housing, to every element you can see and touch – Samsung left no stone unturned. The fingerprint scanner is found on the side where the thumb naturally rests, so the device unlocks easily. Two batteries and the components are evenly distributed so Galaxy Fold feels balanced in your hands. Color with unique finishing – Cosmos Black—and the engraved hinge with Samsung logo complete its elegant fit and finish.
A Whole New Experience
Galaxy Fold was designed with smartphone users in mind – driven by bigger and better form factors that boost their experiences. Galaxy Fold changes to the screen you need, the moment you need it. Slip it out of your pocket for one-handed calls, texts, and more and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.
The unique UX built just for Galaxy Fold, provides new ways to get the most out of your smartphone:
Multi-Active Window: The possibilities are virtually endless with Galaxy Fold – designed for the ultimate multitasker. With Multi-Active Window, you can run multiple apps at once in real-time and effectively multitask: Edit footage, browse through the photo gallery for still shots, and read emails from friends and co-workers, all at the same time.
App Continuity: Make intuitive, seamless transitions between the cover and the main displays. Galaxy Fold transforms how you capture, share, and edit mobile content. When closed, you can shoot a quick video, and then simply open the device to watch it on a larger screen—with App Continuity, the video seamlessly transitions from the cover display to the main display.
Samsung has worked with Google and the Android developer community to ensure that apps and services are available for the Galaxy Fold’s unique experience.
Premium Performance Built to Fold
Galaxy Fold is built for the heaviest and intense use whether it’s working, playing or sharing – all of which requires advanced performance. Packed with powerful hardware, the Galaxy Fold is more than up to the task.
Do More: To ensure everything runs smoothly, even when running three apps simultaneously, Samsung equipped Galaxy Fold with a high-powered, next-generation AP chipset and 12GB of RAM with PC-like performance. The sophisticated dual battery system was specifically engineered to keep up with you. Galaxy Fold is also capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger so you can leave your second charger at home.
Ultimate Multimedia Experience: The Galaxy Fold is designed for entertainment. Thanks to immersive visuals on the Dynamic AMOLED display and crisp, clear sound by AKG with the stereo speakers, your favorite movies and games come to life in rich sound and color.
Our Most Versatile Camera Yet: No matter which way you hold—or fold—the device, a camera will be ready to capture the scene, so you never miss the moment. With six lenses—three in the back, two on the inside and one on the cover—the Galaxy Fold camera system has flexibility built in. Galaxy Fold introduces a new level of multitasking, allowing you to use other apps during a video call.
Do it All with Galaxy Fold
Galaxy Fold is more than a mobile device. It’s a portal to an entire galaxy of connected devices and services that Samsung has developed over the years to make it easier for consumers do the things that they couldn’t do before. Pair with Samsung DeX for even more productivity power with a PC-like experience. Bixby is supported with new personal intelligence functionalities like Bixby Routines to help anticipate your needs, and Samsung Knox will keep your data and information safe. From using your phone to make purchases with Samsung Pay, to using Samsung Health to manage your health and wellness, the Galaxy ecosystem is there as you pursue things you’re passionate about.
By allowing us to do more with the 7.3-inch Infinity Flex Display, the Galaxy Fold is changing the way we consume content and multitask.
Galaxy Fold Premier Service
Among the other personalized services is Galaxy Fold Premier Service, which comes with a dedicated helpline (1800-20-7267864) that will have expert customer care executives on call 24×7. It also offers a one-year Infinity Flex Display Protection. The one-year Infinity Flex Display Protection will include accidental damage coverage with one-time protection, genuine parts, expert repair service and Galaxy Fold’s display. The one-year Infinity Flex Display Protection entitles customers who accidently damage their display to get it repaired for a discounted fee of INR 10,500.
Galaxy Fold Availability
Galaxy Fold comes with 12GB of RAM and 512GB internal storage, and will be available in Premium Cosmos Black color, at INR 164,999.
Pre-bookings for Galaxy Fold in India open on October 4, 2019 and deliveries will begin on October 20, 2019. Galaxy Fold will be available for pre-booking online on Samsung’s official online store, Samsung Shop, and offline in 35 cities across select 315 outlets, including the iconic Samsung Opera House in Bengaluru.