Realme has launched realme 3, its smartphone offering for the budget segment in India.
The stylish device is powered by the AI master MediaTeK Helio P70 processor and comes with a 4230 mAh battery, giving you the longest battery life in this segment.
Realme 3 is equipped with an upgraded 13MP + 2MP dual rear camera with Nightscape and Chroma Boost mode, which are the first in this category. This smartphone will be available in two variants, 3GB RAM + 32GB ROM and 4GB RAM + 64GB ROM with 6.2-inch dewdrop full screen and triple SIM slots expandable up to 256GB.
To celebrate the 5 million sales milestone, both of the variants with 3GB RAM + 32GB ROM and 4GB RAM + 64GB ROM will be priced at INR 8999 and INR 10,999 respectively for the next 1 million users. The device comes with 3 exquisite colours – Radiant Blue, Dynamic Black and Classic Black.
The realme 3 Dynamic Black and Classic Black variants will go on sale at flipkart.com and realme.com on March 12 at 12 noon. The phone will be available with few offers such as instant discounts of INR 500 from HDFC bank cards and EMI, JIO benefits worth INR 5300 on flipkart.com. Consumers can also get 20% supercash on MobiKwik at realme.com. The Radiant Blue variant will be available with offers from March 26, 2019 onwards on realme.com and flipkart.com. Realme 3 will be available at offline stores soon.
Speaking at the launch, Madhav Sheth, CEO, realme India said, “We wanted to get power from realme 1 and style from realme 2 so we came out with realme 3 which signifies ‘Power meets Style’ at this affordable price range for our customers. In last 10 months, we have managed to sell 5 million units and to celebrate this milestone we will offer the 3GB and 4GB variants at IN R 8999 and INR 10,999 respectively for the next 1 million users.”
“Recently, we were awarded ‘No. 1 Quality Smartphone Brand’ by CMR Mobile Industry Consumer Insight Survey. The launch of realme 3 will help us strengthen our position as No. 1 Emerging Brand in India and help us achieve an amazing 2019 for the brand.” Madhav Sheth added.
The realme 3 comes with a massive 4230 mAh battery that allow users to enjoy the longest battery endurance in the category. The Screen Display Battery Optimization on the device can also extend the battery life by 5% to 10% respectively. The powerful Helio P70 adopts TSMC’s latest 12nm FinFET process, which boasts a 15% drop of power consumption compared with the previous 14nm process and can rival the 10nm chip in this regard.
On the occasion, Kuldeep Malik, Director Corporate Sales, MediaTek India said, “Realme 3 is one of the best all rounder smartphone in the budget segment. We are delighted to partner with realme to launch the most powerful phone at 10K segment powered by MediaTek Helio P70. The Helio P70 chip is one of the most powerful chips in the MediaTek P-Series which synchronizes and unleashes its full potential with the powerful realme 3. It represents significant optimization, AI enabled powerful performance, designed with stronger camera module support, while consuming low power.”
3D Unibody Design with Gradient Colours
In order to achieve a singular and seamless product experience and a good hand feeling, realme 3 has adopted a 3D Gradient Unibody Design. It has set the highest standard among realme series in terms of hands-on and visual experience. Through the uni-body process, Realme 3’s back cover and mid-frame are formed in a whole piece, bringing you a seamless design and a complete sense of grip.
The gradient effects of this Dynamic Black are actually the overlap of two layers of black and blue ink. 8 spray guns were precisely controlled to conduct 3 rounds of spray processes. At the same time, the unibodies were baked for 3 times after each spray process while pearl-like particles were added. For Radiant Blue color, one more silver reflective coating layer were added beneath the blue and green gradient layers.
Realme 3 Dynamic Black can deliver wonderful gradient effects between blue and purple when being observed from different angles, while Radiant Blue delivers a stunning and reflecting effect.
The device comes with a dual rear camera, a combination of a 13MP primary camera and a 2MP secondary camera with the primary camera’s single pixel size being 1.12um. The large f/1.8 aperture and 5P lenses combination are a big leap forward in resolution, tolerance, and colour presentation.
Decked up with AI scenes recognition technology, it can recognize 16 independent scenes and 100 scene combinations to automatically select the best exposure strategy for better dynamic range and contrast ratio. Proper photographing modes are then matched and adjusted to present a better overall perception. The device also supports 90fps/720P slow-motion video-shooting to slow down the wonderful moments for more fun.
Based on upgraded hardware configurations and better imaging quality, realme 3 is the first to introduce the Nightscape mode into this price range. With the aid of AI, multi-frame synergy and the anti-shake algorithm, the Nightscape mode significantly improves the imaging quality in dim light. The mode enables the device to greatly increase exposure in extreme dim lighting, thus improving more details. While effectively reducing the noise on the images.
Chroma Boost mode
To meet the user demands for better imaging effect, colour and style, the smartphone has been added with the Chroma Boost mode. Using AI technologies, scenes in photos are recognized and optimized accordingly into a larger dynamic range, with more enriched details in highlighted parts and shadows, and more balanced exposure.
Realme 3 has upgraded to 13MP front cameras in 5P lenses combination, with the aperture enlarged to f/2.0, sensor size to 1/3 inches, and single pixel size to 1.12um. The front camera is equipped with AI Beauty 2.0 mode which enables the users to adjust the extent of beautification as per their preferences with precisely restored details of skin quality, eye, and hair through 296 facial identification points. Another mode, the Group Selfie Beauty mode makes the device automatically identify genders in the same photo to apply the most suitable beautification solutions with up to 4 people is supported.
Realme 3 is the second device from realme which has been powered by MediaTek Helio P70 processor. The powerful Helio P70 adopts TSMC’s latest 12nm FinFET process, which boasts a 15% drop of power consumption compared with the previous 14nm process and can rival the 10nm chip in this regard. P70 comes with multi-threaded APU (AI Processing Unit), which includes multi-core processors and smart control logic processors. When combined with NeuroPilot and the brand new smart multi-thread scheduler, it can be two times more efficient in power consumption than GPU. It can achieve 280 GMAC per second in terms of computing processing capacity, making the processor the most powerful artificial processing terminal among its same level.
P70 is also equipped with the CorePilot 4.0 intelligent task scheduling system that enables better hardware resources management. Through self-regulating temperature control, user experience monitoring, and energy awareness scheduling (EAS+). The processor adopts the 8-core structure and is equipped with four Cortex-A53 cores and four Cortex-A73 cores, with the clock speed up to 2.1GHz. Furthermore the device is equipped with ARM Mali-G72 MP3 GPU at 900MHz to guarantee smooth performance.
The device comes with a super long battery life with a 4230mAh high capacity battery that lasts even longer through optimization by smarter software. It is much superior to competitor models in the same price range in this regard. The long battery life allows users to heavily use the phone while running heavy apps and games. The Screen Battery Optimization mode provides the balance mode and strong mode for the user to select from, extending the battery life by 5% and 10% respectively.
ColorOS 6.0 based on Android 9.0
Powered by the latest ColorOS 6.0 system, realme 3 adopts the borderless design philosophy and uses blank to replace dividing lines to decrease the sense of visual separation and deliver a purer interface.
The latest ColorOS 6.0 will let the users experience the following features:
Stock Android Experience
·App Drawer: the users can drag the commonly used APPs to the home screen and those not commonly used APPs to the drawer per their preferences.
· Android P navigation gestures are supported: Swipe upward from the Home key to call out multi-tasking, or swipe to the left/right to quickly switch between apps.
· Motor Riding Mode: During the ride, all notifications are muted. Whereas callers can be set up with other calls being rejected and auto replied with SMS.
· Match Cards on AI Board: The intelligent assistant has undergone a new version change. The main interface and the card subscription interface are fully optimized to present clearer interfaces.
· Facilitates game management for the user. Whenever a new game app is installed, it will be recognized and included in Game Space. It provides game optimization functions such as performance mode, do-not-disturb mode, brightness lock. Realme 3 also features the Hyper Boost technology that can boost more resources to improve heavy gaming performances.