Realme has inaugurated its first Exclusive Service Centre (ESC) in New Delhi. The brand will reach out to top 25 strategic locations wherein the potential for walk-in customers are high and will establish 25 ESs by end of 2019.
Realme will also extend theses facilities to 350 Tier 1 and Tier 2 cities by making the services available at 400 service centres(ESC and multi branded service centres). Going forward these ESCs will act like a Hub to support nearby multi brand service for better customer experience.
These ESCs will be fully equipped with demo facilities where prospective buyers can get a hands-on experience before they decide to buy realme offerings. The brand envisions to cut down on the turnaround time to just 1 hour post the device deposit at the ESCs will be for 90- 95% of the repair cases.
Inaugurating the fist ESC facility, Madhav Sheth, Chief Executive Officer, realme India said, “Since the establishment of Realme the brand has got great response. Realme 3 has also witnessed a phenomenal response from our customers. We sold over 311800 devices in the first two rounds of sales. Realme is committed to achieving the highest level of customer satisfaction through an industry leading after-sales service experience. Realme Exclusive Service Centres promise complete peace of mind with guaranteed 1-hour TAT to further strengthen the trust that our community has placed in us. Our goal is to keep the customer satisfaction levels high so it can establish a reputation for service – something all brands are starting to focus on more today.”
The brand has also entered the offline sales segment with top 10 cities across the country in January 2019 and the brand will eventually add 50 cities every quarter. With the city expansion the smartphone brand will establish 20,000 outlets throughout the country.
The retail outlets will have all the models of that the smartphone brand has launched. Currently the young brand has presence in more than 35 cities across more than 3000 stores in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh to name a few and is expanding footprints to meet the rapidly growing customer demands.