Rakuten, Telefónica launch Rakuten Living App in Spain

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Rakuten and Telefónica have launched the Rakuten Living App in the Movistar+ TV in Spain. Movistar Fusion customers at over 1,4 million homes with the UHD Decoder can now access this unique experience that connects online entertainment with offline events.

The Rakuten Living App joins the catalog of digital experiences of Movistar+ and enables consumers to discover a variety of live events and leisure experiences in various cities at a glance directly on their TVs. While being launched in Spain, consumers will be able to browse and buy tickets for events not only in Spanish cities like Madrid, Malaga, or Barcelona, but across major European cities including London, Berlin and more.

Furthermore, this experience is integrated with voice management through Aura, Telefónica’s digital assistant with Artificial Intelligence. Customers can access and browse the Rakuten content with the Movistar+ Voice Remote Control just saying “Open Rakuten” or the Movistar Home device saying “OK Aura, open Rakuten”.

By being connected to their Rakuten account on the Shopping and Affiliate Platform Rakuten.es, consumers can not only book tickets, but also collect Rakuten Points while doing so – collecting credit for their next purchase, Rakuten TV movie rental or Rakuten Kobo book.

Rakuten Europe’s Shopping and Affiliate Platform Rakuten.es is a unique membership program for consumers that empowers them to shop at their favorite stores, to collect points and to redeem them afterwards for gift cards, Fan Tokens of their favourite sports club, the latest movie releases, books or other selected experiences with various Rakuten partners.

Cédric Dufour, Managing Director from Rakuten’s Shopping and Affiliate Platform said: “Our goal is to create an innovative, customer-centric membership program unlike any other in the region. Key to this is the right mix of great value, unique offers and exclusive features for consumers. That’s why we are proud to collaborate with Telefónica. The innovative Rakuten Living App allows Movistar+ viewers to shop directly from their TV and connect their digital experience with a variety of live events and leisure activities. That’s the perfect connection of online and offline, while customers further profit from Rakuten benefits, such as collecting Rakuten Points.”

Antonio Guzmán, Director of Digital Home at Telefónica’s Digital unit, said: “Our customers can learn, be entertained, exercise or shop through Movistar+ TV, all from the comfort of their sofa. We are very happy to have Rakuten on board, it enriches our platform and customers will enjoy discovering and booking all kinds of exclusive activities”.