PCCI Group Expands Leadership, appoints new Chief Commercial Officer

In line with its expansion plans, PCCI Group, a leader in customer experience and operations outsourcing announced the appointment of Juan Bezón as its Chief Commercial Officer.

In today’s highly competitive environment where most businesses are going digital, organizations need to deliver the best customer experience in order to differentiate themselves from their competitors. With the Middle East region leading the way for smart technology adoption, the strategic relocation of the PCCI Group’s headquarters to DIFC in Dubai is perfectly aligned to tap into the huge potential that the PCCI Group foresees to expand its activities and strengthen its operations delivery model in the in the region, including the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. To be able to lead the PCCI Group in its endeavour to help businesses differentiate themselves in this competitive, dynamic environment of digitization via customer experience, PCCI has found the perfect candidate in Bezón.

Bezón has been entrusted with overseeing the company’s operations in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman markets as well as strengthening PCCI Group’s position of providing full multi-channel customer experience services, which will enable customers to not only enhance their total customer life cycle, but also assist them in becoming market leaders in an efficient and profitable manner. He will also be responsible for growing PCCI Group’s market share in the Middle East as well as emerging markets within the region across the public sector and various industries such as banking, telecom and IT.

Before joining PCCI Group, Bezón worked as the Marketing Vice President for Sapphire, a subsidiary of Saudi Telecom Company, and was responsible for the value proposition, pricing and the customer journey definition of this mobile operation in Saudi Arabia. Bezón also worked with the Telefonica Group for 15 years where he held different management between 1999 and 2014 culminating as Group Marketing Director wherein he was responsible for developing significant transformational projects within the company, namely, Digital Transformation, Customer Experience and Data Monetization. Prior to working with the Telefonica Group, Bezón worked for IBM for 10 years.

“We are delighted to welcome Juan to PCCI Group. His experience will be invaluable as we extend our innovative offerings in the Middle East especially in the Public Sector, Retail and Telecom markets. His proven experience in transformational customer engagement and digital transformation projects in Europe, Latin America and Middle East, are key components of the new values and services that PCCI is building and sharing with their clients in this new digital world, which will allow them to grow and transform their business by improving the whole customer experience,” said Nidal Kamouni, CEO, PCCI Group.

“PCCI Group is a unique organization within the industry and I am confident that my experience and knowledge will help the company drive the desired growth and success in the region. One of my key objectives is to expand on the strong customer base in the Middle East, which the company has witnessed in the last quarter. The Group’s focus will be on providing a unique multi-channel customer experience, leveraged on proven outsourced delivery capabilities, to customers in the UAE and across the Middle East, Europe and Africa,” said Juan Bezón, Chief Commercial Officer, PCCI Group.