Panasonic picks NTT to enhance customer experience in Taiwan


NTT Ltd., an IT infrastructure and services company along with NTT DATA Taiwan have announced its collaboration with Panasonic Sales Taiwan Co. Ltd.(PSTW) to help the organization adopt Salesforce Customer 360 cloud platform and further elevate its customers’ experience.

The integration of the customer relationship management service will empower the company to bring about greater transparency and control over its internal data, facilitate more data-driven decision making through improved data visibility, as well as respond to the shift in market changes and demands in real time.

The latest partnership is part of the company’s ongoing commitment to contribute to the development of Taiwan’s society and its quality of life and will expand Panasonic Sales Taiwan’s extensive suite of industrial solutions which integrate both software and hardware to provide comprehensive capabilities that are deeply attuned to customers’ needs.

Masaya Imanishi, President for Business Solution Division of PSTW said, “Continuous innovation and enhancing customer experience has always been the utmost priority for Panasonic. We are dedicated to exploring various B2B market verticals, including construction, cold chain logistics, manufacturing, public infrastructure, commercial facilities, and other fields, and have achieved some remarkable use cases. By adopting Salesforce solution, we will be able to integrate data from across various departments, view customer’s needs from a 360-degree perspective, and accelerate communication and decision-making across business divisions. Our B2B customers will enjoy fast and meticulous service, while we respond to their new demands or solve any potential problems, creating a win-win relationship between Panasonic and B2B customers.”

Frank Liao, Taiwan CEO for NTT Ltd. said, “As a global technology service provider, NTT believes that harnessing the power of data can help organizations accelerate their digital transformation journey. Through the collaboration between NTT Ltd. and NTT DATA, we provide end-to-end professional consulting services and technology solutions to assist Panasonic Sales Taiwan in establishing a systematic, data-driven, and integrated customer relationship management platform, which not only speeds up internal business decisions but also further optimizes customer experience.”

Ben Hsieh, General Manager of NTT DATA Taiwan further added, “Our aim with every project is to help organizations realize their corporate vision. Together with NTT Ltd., NTT DATA helped Panasonic Sales Taiwan implement Salesforce solution, which will establish an optimized communication process both internally and externally, thereby creating a seamless sales experience that showcases Panasonic’s brand value.

Panasonic Sales Taiwan, along with NTT Ltd. and NTT DATA Taiwan will continue working towards improving daily lives through the application of integrated solutions in producing household appliances, construction, commercial facilities, and more.”