Optus has announced the appointment of Gladys Berejiklian to the newly created role of Managing Director, Enterprise, Business and Institutional to lift its focus on unlocking a greater share of the multi-billion-dollar enterprise, business, and institutional markets.
In announcing the appointment, Optus CEO Kelly Bayer Rosmarin commented that:
“Optus has set its vision to become Australia’s most loved everyday brand with lasting customer relationships by redefining what customers should expect from their communication provider through our relentless pursuit of best-in-class service, greater innovation, better value and connectivity for all Australians.”
“To deliver on our vision we need to think and do things differently and we need to attract amazing people who bring diverse experiences and new ways of thinking to our industry. So, I am thrilled to announce that Gladys Berejiklian will join our talented and experienced executive team to help transform our approach to business customers.”
“Gladys is a proven leader who demonstrated her renowned strength, leadership, discipline, and composure in successfully guiding Australia’s largest state through one of the biggest challenges in its history while earning the support and gratitude of the community for her tireless contribution. She also builds and fosters loyal and dedicated teams who really go above and beyond for her.”
“I believe she will be a game-changer for Optus. In bringing our business-focused teams together under this newly created role I truly believe that our collective energies can deliver superior customer outcomes in market segments that continue to be dominated by the incumbent.”
Commenting on her appointment Berejiklian said:
“I am excited and proud to join an organisation that impacts the lives of millions of Australians every day and prides itself in providing outstanding customer service. I look forward to working with Kelly and the Executive Team of Optus who are providing inspiring and innovative leadership in the telco sector.”
Berejiklian was Premier of NSW from January 2017 until she announced her departure from politics in October 2021. She served as Transport Minister in the O’Farrell Government and then Treasurer in the Baird Government, overseeing the State’s economic revival and the biggest infrastructure program in Australia’s history. Before joining politics, Berejiklian held senior executive roles at the Commonwealth Bank.
Berejiklian will join Optus on 28 February 2022.