Optiemus signed a licensing deal with BlackBerry in February 2017 to design, manufacture and distribute BlackBerry branded smartphones In India, Sri Lanka, Bangladesh and Nepal. After successfully launching the BlackBerry KEYone LIMITED EDITION BLACK in India, Optiemus has partnered with Softlogic, Sri Lanka’s renowned business conglomerate, to handle the distribution and retail operations of BlackBerry smartphones. Optiemus’ entry into Sri Lanka supports the company’s growth strategy aimed at expanding its customer base in new geographies.
BlackBerry KEYone LIMITED EDITION BLACK is the first BlackBerry branded device locally manufactured by Optiemus Infracom under the licensing agreement. The device offers the best of BlackBerry Limited’s software and security with Optiemus Infracom’s commitment to deliver high-quality, reliable smartphones to tech-savvy customers in the country. The device will be available starting 20th November at select retail outlets across the country.
“The entry to the Sri Lanka market marks the beginning of our business expansion into newer geographies outside of India. Our endeavor is to offer highly secure Blackberry smartphones that have the best of both worlds – the convenience of Android and security of BlackBerry – to the sub-continent audience. We are confident that the customers in Sri Lanka will enjoy the BlackBerry KEYone LIMITED EDITION BLACK experience, as it offers unparalleled productivity, beautiful design, great camera quality and superior user interface. We have also signed legendry Sri Lankan Cricketer, Kumar Sangakkara as brand ambassador for BlackBerry Mobiles in Sri Lanka “ said Hardip Singh, Executive Director, Optiemus Infracom Ltd.
Alex Thurber, Senior Vice President, General Manager, Mobility Solutions at BlackBerry said, “We would like to congratulate our partner Optiemus Infracom and Softlogic on the launch of the BlackBerry KEYone LIMITED EDITION BLACK. It is very exciting to see our ecosystem of software licensing partners working together to bring BlackBerry-branded smartphones to new markets, and this latest launch shows that our licensing strategy continues to gain momentum. We have worked closely with Optiemus to ensure that the BlackBerry smartphone experience and security is intact and built into every layer of the device, offering the security and productivity that BlackBerry has always been known for.”
Ashok Pathirage, Chairman of Softlogic Holdings PLC said, “We are pleased to join hands with Optiemus Infracom to launch the BlackBerry KEYone LIMITED EDITION BLACK in Sri Lanka. This gives us an opportunity to offer the technology savvy audience in the country with a rich and enjoyable experience. We are very positive about the adoption of the device by our customers in Sri Lanka, and together we will make it a successful venture.”
Nalin Perera, Chief Executive Officer of Mobitel stated Mobitel is honored to partner BlackBerry smartphones as its Official Mobile Telecommunication Partner in launching BlackBerry KEYone LIMITED EDITION BLACK in Sri Lanka. BlackBerry has always been among the leaders in innovation and technology with a strong focus on security, and we believe this device will add value to our customer base, specially targeting SME and Enterprise customers. Our goal is to enable the population to access enterprise solutions that would help them increase their efficiency and productivity.
Uniquely designed for the Sri Lankan consumer
BlackBerry KEYone LIMITED EDITION BLACK has been distinctly designed for the customers in Sri Lanka to offer Dual SIM capability. It is equipped with a metallic black frame and soft touch textured back. Featuring a 4.5-inch scratch resistant display with Corning ® Gorilla® Glass 4 offering greater scratch resistance, it combines a touch display with a physical keyboard to give users more useable space for typing. The device comes with a 4GB RAM and 64GB ROM (expandable upto 2TB).
The device’s Smart Keyboard responds to touch gestures mimicking the heritage of the BlackBerry trackpad making web browsing, reading emails and writing messages with flick typing a much smoother and intuitive experience. It allows launch up to 52 customizable shortcuts, providing even greater ease of use. In addition, BlackBerry KEYone LIMITED EDITION BLACK also offers the security of a fingerprint sensor built directly into the keyboard spacebar for added functionality and security.
Powered with Security and Convenience
BlackBerry KEYone, LIMITED EDITION BLACK, comes with the legendary security features that BlackBerry is known for. The smartphone offers the most secure Android smartphone experience. It comes pre-loaded with DTEK™ by BlackBerry, enables users to automatically monitor their OS and apps to know when their privacy could be at risk and to take action to improve it. The device runs on Android 7.1 – giving users access to the entire Google Play store and apps. It comes loaded with BlackBerry Hub® a unified messaging inbox which combines emails, texts and messages from social media accounts including Facebook, Twitter, LinkedIn, BBM, WhatsApp, Instagram and others.
The BlackBerry KEYone experience
In addition to the design and security features that make BlackBerry KEYone, LIMITED EDITION BLACK, strikingly different, the additional features truly reinvent mobile communications for the productivity user. At its core, the device is powered with a Snapdragon 625 2GHz Octacore processor. It includes Qualcomm® Quick Charge™ 3.0 technology, making it possible for the 3505 mAh battery, the largest ever in a BlackBerry device, to receive up to 50 percent charge in roughly 36 minutes. And for when you only have a few moments to grab a fast charge, BlackBerry’s Boost can turbo charge the battery to get the most charge with the limited available time. The device is engineered to deliver professional-looking photos with an 8MP front facing camera and a wide-angle lens and a 12MP auto-focus rear camera.