Optiemus Infracom Limited, an Indian telecom enterprise and BlackBerry brand licensee, has launched its latest devices, the BlackBerry® Evolve and BlackBerry® EvolveX in India.
The devices bring together the power of Android and the trusted security of BlackBerry; and reinforce Optiemus Infracom’s commitment to deliver innovative and powerful smartphones to Indian consumers. It also underlines the company’s commitment to “Make In India”, as the smartphones are designed and manufactured at Optiemus’ world class facility at Noida.
BlackBerry Evolve and BlackBerry EvolveX fortifies Optiemus’s focus on delivering powerful smartphones with stunning yet ergonomic design at competitive price points. The devices are developed with today’s tech-savvy, design-oriented and productivity-driven users in mind. These sport full view 18:9 display, Dolby Surround Sound, dual cameras, enterprise-grade security and privacy, and quick wireless charging technology. Additionally, these come loaded with next-gen security, privacy and convenience features such as facial recognition, encrypted with secure technology, and fast fingerprint unlock functionality.
These are also uniquely secured with BlackBerry’s world-class device security implementation, using additional measures from the kernel level all the way up to the application layer of the devices, including DTEK by BlackBerry application.
Commenting on the launch, Hardip Singh, Executive Director, Optiemus Infracom said, “We are constantly working to offer cutting-edge technology and the best and the most secured experience to consumers at a competitive price point. With BlackBerry Evolve and EvolveX, we have worked hard to refine design and technology elements, keeping users’ convenience, experience and privacy at the core. We are confident that our newly launched devices will be well received by people.”
Alex Thurber, SVP and GM of Mobility Solutions at BlackBerry adds, “BlackBerry today is a software company that secures the Enterprise of Things. Our strategy to partner locally and license the design and manufacture of secure Android BlackBerry smartphones continues to gather momentum with this latest launch by our partner, Optiemus Infracom. We are excited to further expand on our partnership to deliver the trusted and secure BlackBerry experience that customers know and love, designed and manufactured in India for Indian customers.”
Commenting on the exclusive launch Noor Patel, Director – Category Management, Amazon India said, “We are privileged to the preferred destination for Blackberry’s relaunch. The one year long journey since last year has been rewarding for the Blackberry loyal customers who were delighted with the comeback. We are excited to announce the new exclusive online launch of the Blackberry Evolve Series in India on Amazon.in. Blackberry Evolve and Evolvex are impressive smartphones with a powerful combination of technology and aesthetics. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast & reliable doorstep delivery, making shopping on Amazon.in a delightful experience.”
Both the devices come loaded with BlackBerry Hub®- a unified messaging inbox which conveniently combines emails, texts and messages from social media accounts including Facebook, Twitter, LinkedIn, BBM, WhatsApp, Instagram and others.
BlackBerry EvolveX – Productivity and Entertainment Powerhouse – Designed to Perfection!
Wireless Charging and Battery – Equipped with a massive 4000mAh battery and Qualcomm Quick Charge 3.0 technology, the Blackberry EvolveX comes with wireless charging and a battery that can last hours with a few minutes of charge.
Camera – BlackBerry EvolveX sports a 16MP selfie camera and a 12MP+13MP AF dual rear camera with Dual Tone LED Flash. It comes with F1.8 + F2.6 Rear Apertures and a F2.0 Front Aperture that offer great results even in low light conditions. EvolveX camera is also equipped with live bokeh mode.
Design – The absolutely stunning, full view display offers an immersive experience. The design and finish of the BlackBerry EvolveX raises the bar in materials engineering, with every detail carefully crafted to give the device a stylish yet powerful experience. The premium soft touch back panel is coupled with grade 7 aluminium frame, making the device ultra-durable. The device runs 6GB RAM with 64 GB internal memory expandable up to 2TB memory (through micro SD).
X factor – Powered by Qualcomm Snapdragon 660 Octa-Core processor and the Android 8.1 Oreo OS, the smartphone offers smooth and seamless performance. The 5.99-inch screen of EvolveX and full view display provide impressive screen-to-body ratios for better viewing experiences with more on-screen information, whether for reading or gaming. 2.5D Corning® Gorilla® Glass 5 – Corning’s latest offering, makes the screen resistant to scratches and daily wear and tear. BlackBerry EvolveX is equipped with Dolby Atmos. A leap forward from surround sound, Dolby Atmos delivers breathtaking, moving audio over headphones and built-in speakers that flows above and around you. You’ll feel like you’re in the action as the sounds of people, places, things, and music come alive with richness and depth and seem to move in three-dimensional space. Immersive and emotive, Dolby Atmos is sound you can feel — sound that creates a powerfully moving experience. In addition to supporting Dolby Atmos enabled movies and TV shows, Dolby Atmos on the BlackBerry Evolve X benefits all forms of entertainment through crisper dialogue, enveloping sound fields, greater subtlety and nuance, maximized loudness without distortion, as well as consistent playback volume across all content types.
BlackBerry Evolve – A smartphone Hard to Miss
Like the EvolveX, the BlackBerry Evolve offers a stunning design and delivers the performance to match. With just the right size for single hand use, the Evolve sports an 18:9, 5.99-inch full view display and is protected by the same damage resistant Corning® Gorilla® Glass 5 – Corning’s latest offering which protects against drops onto hard surfaces and is up to 4 times more durable than alternative glass.
Powered by Qualcomm SDM450 Octa-Core1.8 GHz processor, Evolve also runs on Android 8.1 Oreo OS. The smartphone offers smooth and seamless performance along with easy multi-tasking. BlackBerry Evolve comes loaded with 4GB RAM + 64GB variant which is expandable up to 256GB memory (through micro SD) making it an ideal device to store data, images and videos. The face unlock and fingerprint sensor on the device are ultra-quick and responsive, plus the Dolby Digital sound quality provides an amazing end user experience.
Evolve comes equipped with a powerful 13MP+13MP dual rear camera and dual tone LED flash, producing amazing results, even in low light conditions. Evolve features 2K video recording, allowing users to create high-quality videos with better colour and deeper pixels. The 16MP wide angle with tetra cell front camera is engineered specifically for people who love taking selfies.
BlackBerry Evolve is priced at INR 24,990/-
BlackBerry EvolveX is priced at INR 34,990/-
BlackBerry EvolveX will be exclusively available on Amazon.in from end of August 2018 and BlackBerry Evolve will be available from mid of September 2018. It comes bundled with Reliance Jio cashback offer of Rs. 3,950 and ICICI bank credit card offer of 5% instant cash back on EMI transactions along with additional launch benefits.