OPPO vies for a stronger market share in India’s online smartphone market


OPPO, the global smartphone brand has been in the business of making products that are exciting, innovative, and truly capture the spirit of the digital generation.

Patronised by millennials, OPPO handsets are celebrated for their cutting-edge camera technology and innovative features. OPPO has always forged its own path and constantly striven to redefine the possibilities of a smartphone.

Catering to all price segments, OPPO has made a mark in the offline as well as online space through an aggressive distribution channel and partnerships with e-commerce brands like Flipkart, Amazon, Paytm, Snapdeal and TataCliq. OPPO is all set to strengthen its online product portfolio to cater to the masses.

After announcing its multi- channel strategy, OPPO is now synchronizing its efforts towards expanding its online presence by reaching out to its potential customers across geographies. OPPO’s focus on strengthening its online offerings is aimed at tapping into the large and growing internet savvy audience. This segment is constantly looking at upgrading their smartphones to a device that is pocket friendly yet driven by the latest innovative technology. With India being an important market for OPPO, the brand is focusing its energies towards expanding its presence in the country by constantly innovating and developing technologies for a better smartphone experience.

Spearheading innovation at a global level, OPPO has adhered to its belief of constantly elevating user experience by launching one remarkable technology after another. With so many exciting innovations, OPPO continues to be known as one of the fastest-growing smartphone brands in India and have very smartly banked on the wants of their users by delivering to its promise time and again.

OPPO is a global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services.

The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC.

With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.