OPPO, a global premium smart device brand, has expanded its popular Reno series with the launch of Reno3 Pro in India.
Equipped with world’s first 44MP+2MP Dual Punch-Hole camera and powered by the all-new ColorOS 7, Reno3 Pro is designed to change the way we capture and experience our world. As an ideal companion to capture images that are #ClearInEveryShot, the Reno3 Pro revolutionises smartphone photography.
Reno series has been a hallmark of OPPO’s prowess in bringing innovation encased in elegant design. With the new Reno3 Pro, OPPO aims to empower users to discover, explore and capture more beauty in life through its various technological innovations. The exemplary camera setup helps you capture photographs with extreme clarity and high quality.
Commenting on the launch, Elvis Zhou, President, OPPO India said, “Consumer-centric innovation remains at the heart of our product strategy. As we look to move the industry forward with intelligent connectivity and innovations in 5G and IoT, we want to continue bringing products and services that are meaningful to our consumers. Keeping up with this endeavour, we are extremely excited to bring Reno3 Pro to the Indian market. We are certain that Reno3 Pro will carry on the Reno legacy, by providing its users with a holistic experience.”
Speaking at the launch, Sumit Walia, Vice President – Product & Marketing, OPPO India, “Reno series has received unprecedented success in 2019, with millions of happy millennial consumers. keeping in mind the needs and aspirations of our young millennial consumers, we are excited to launch the Reno3 Pro with world’s first 44+2MP Dual punch hole camera. With addition of Reno3 Pro to our much-loved Reno series, we aim to further revolutionise the innovation in smartphone photography and redefine the way millennials leverage new age technology on their smartphones.”
“The OPPO Reno3 Pro is powered by MediaTek’s Helio P95, our newest Helio chipset with our most powerful AI processing engine for 4G smartphones. It delivers a premium photography experiences with an array of AI-camera features including enhanced portrait photography, fast secure facial recognition and full-body movement tracking. With our technology and OPPO’s innovative devices, we have created premium smartphone features and experiences consumers want.” said Dr. Yenchi Lee, Assistant General Manager of MediaTek’s wireless business unit.
Revolutionizing smartphone photography with advanced camera features
Reno3 Pro is here to challenge all lighting conditions in our daily life and deliver photos & videos in outstanding quality. The new smartphone is also equipped to catch more details in sunlight.
Reno3 Pro sports a 64MP Zoom Quad-cam which includes 13MP Telephoto Lens, 64MP Ultra-clear Main Camera, 2MP Mono Lens and 8MP Ultra Wide-angle Lens. Reno3 Pro caters to ultra-wide angle, normal, and telephoto photography, even up to 20x Digital zoom requirements.
Additionally, Reno3 Pro produces images of up to 108-megapixels. Through a multi-frame composition solution, the camera can interpolate low pixels to high-resolution pixels to deliver pictures that showcase the minutest of details with retina-level 108-megapixel clearness.
The new smartphone also comes equipped with 2x optical zoom, 5x hybrid optical zoom and a maximum of 20x digital zoom in order to generate clear images at all focal lengths.
In the front, 44MP Ultra-clear Main Camera delivers high-definition selfies with authentic details of people’s facial texture and ornaments. Furthermore, to ensure a natural and beautiful look when taking selfies, OPPO has added the first Dual Lens Bokeh on the front cameras on Reno3 Pro, enabling better image matting and background gradient for selfies taken alone and in a group.
Powerful camera setup to capture bright pictures in extreme dark scenarios
For the first time, OPPO has added Ultra Night Mode algorithm in the front cameras. As taking selfies at night is a popular scenario for young explorers, Ultra Night Selfie Mode guarantees them to capture facial clarity and brightness in dim light.
Moreover, the Ultra Dark Mode on the rear camera makes clicking photographs in the dark much easier. When in ambient lighting lower than 1 lux, Ultra Dark Mode automatically turns on to help you capture scenarios that the human eye cannot. Using NPU, the Ultra Dark Mode realizes AI algorithm acceleration in challenging scenarios such as pubs and streets at night to deliver natural pictures in low lighting conditions.
Ground-breaking Ultra Steady Video 2.0
When it comes to videography on Reno3 Pro, the Ultra Steady Video has evolved into Ultra Steady Video 2.0, with two modes for extreme and life scenarios respectively. Altitude assessment and compensation are carried out more accurately by Electronic Image Stabilization (EIS).
The anti-shake effect, smoothness, and image quality are greatly improved with a high frame rate of 1080P 60fps on Ultra Steady Video mode and 1080P 30fps on brand new Ultra Steady Video Pro mode. Whether you are recording videos of wild animals on an off-road vehicle in Africa, or making your own vlogs running after kids or pets, Ultra Steady Video 2.0 enhances stability for videos taken, minimizing impact on clearness, while retaining slight motions to maintain an authentic visual expression.
Coupled with Video Bokeh, Video Zoom and AI Beauty Mode, Reno3 Pro stimulates the imagination of users by rendering movie-like videos easily. Besides, Soloop, the Smart Video Editor, comes in handy for beginners who can confidently get it started to record life stories via videos.
Stylish and User-centric Design
Reno3 Pro has been further improvised based on OPPO’s design language, carrying on OPPO’s brand aesthetics to deliver and show the lightweight, infinite beauty of technology to users.
Reno3 Pro comes with the OPPO’s first Dual Punch-hole design, with a 6.4″ Super AMOLED Display. It also uses E3 sunlight display material to enhance sunlight readability. The upgraded lighting materials significantly improve the display effect, especially the brightness, bringing maximum brightness of 800 nit and the peak brightness of 1200nit, with adjusting the voltage according to brightness and fine operations.
Inspired by the natural light appearing on the sky, Reno3 Pro comes in three stunning color variants – Auroral Blue, Midnight Black and Sky White. Inspired by the nights of Northern Europe, the gradation and texture of the light on Auroral Blue makes the color more agile. While, Midnight Black and Sky White display the different rays of light in the sky, respectively showing the beauty of the mysterious midnight and cheerful morning.
Advanced Hardware and Software that Delivers Outstanding Performance
Empowered by the world’s first MTK latest chips P95, along with 8GB RAM + 256GB ROM, Reno3 Pro, which is also supported with three independent card slots, enjoys a super-performance setup. The smartphone also has a 30W VOOC Flash Charge 4.0, the fastest and safest charging solution at its price, enabling the 4025mAh battery to charge up to 50 percent within 20 minutes.
With ColorOS 7, Reno3 Pro also offers a significantly improved gaming performance to provide an immersive and smooth gaming experience. Hyper Boost cuts down on lag and runs games faster and more seamlessly, thanks to touch optimization and frame rate optimization.
OPPO has also introduced its proprietary OPPO Screen Image Engine (OSIE) technology with the launch of Reno3 Pro in the Indian market. This technology will effectively increase the image quality, which is also the industry’s first visual effect optimization software for short video images. Powered by Dolby Atmos® & Hi-Res Audio, Reno3 Pro empowers users to enjoy the audio banquet anytime, anywhere, and light up their busy life.
The new ColorOS 7 also unveils a series of stunning visual effects. Driven by its Infinite Design concept, ColorOS 7 is sleeker and more youthful, opening up lightweight, simple, and efficient visual and audio interactions that give users more control over their phones in an intuitive, effortless way. Localized features include DocVault, which safeguards digital versions of official documents and certificates.
Meanwhile, Dark Mode creates a superior reading experience in all-day conditions, helping users concentrate more and reducing battery consumption. There are also several special features on Reno3 Pro, for example the Multi-user Mode, which supports multiple user profiles.
The all new Reno3 Pro will be available from 6th March across all OPPO stores and retail outlets. On the first three days of the sale, the device will be available offline at a 10% Cashback applicable on HDFC Bank Debit/Credit Card EMI and Consumer Loans, ICICI Bank Credit/Debit EMI, RBL Bank Credit Card EMI and YES Bank Credit Card EMI.
Further, on the first day of the sale, customers can purchase Reno3 Pro at a zero down payment from Bajaj Finserv, HDB Financial Services, IDFC First Bank and HDFC Bank. EMI options will also be available from Home Credit, ICICI Bank and Kotak Mahindra Bank. Besides, JIO users will get 100% additional data.
Moreover, customers purchasing Reno3 Pro offline get complete damage protection and 1,000 lucky customers will also get a chance to get their hands on Enco Free true wireless headphones.
From 2nd March, customers can pre-book the device online with a 10% Instant Bank Discount on YES Bank Credit Cards as well as HDFC Bank Credit and Debit Card EMI. Additionally, OPPO is also offering limited quantity of OPPO Wireless Speakers at only INR 1 and OPPO Enco Free true wireless headphones at a discount of INR 2000 on purchase of the Reno3 Pro.
Keeping customers at the core. OPPO is also providing OPPOCARE+, a trusted after sales initiative ensuring smartphone owners a professional, reliable, convenient and trustworthy experience. The device will be available in 8+128GB variant at a price of INR 29,990 and 8+256GB variant at a price of INR 32,990.