OPPO India launches Budget Smartphone Joy Plus for INR 6990

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OPPO, a global technology brand with presence in North America, Europe and Asia has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame Joy Plus is aimed at the mid-range market.

Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India said, “Our aim at OPPO India is to provide our customers with ground-breaking technology at affordable prices. The Smartphone market in India is constantly evolving and we intend to reach across sections through our budget Smartphone, Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus, packed with latest features will provide our customers more personal and reliable mobile experience.”

The Smartphone offers a Dual SIM card with 1700 mAh Li-Ion removable battery and runs on ColorOS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm×63mm x 9.9mm, weighs 125g and has 480*800 234PPI.

Joy Plus has Sony 2nd Generation stacked CMOS camera sensor. It offers a plug-in platform which provides an intuitive pick up and play format for you to turn your photos from idea to reality.

The Joy Plus will be available soon in various stores across India and is priced at MOP  of INR 6,990.

The user interface on the Joy Plus is simple and easy to use, offering faster and smoother device performance. Powered by MediaTek MT6572 Dual-core 1.3GHz processor, 1 GB RAM, 4GB ROM expandable upto 32 GB with a microSD card, the device delivers a seamless and user-friendly Smartphone experience.

Style and Design

Joy Plus comes with gorgeous design. The Frost Matte Gold Frame on the White Joy Plus gives the device a smooth and stylish finish. A pearlescent rear cover creates an exquisite outlook. With a blue rear cover and electroplated frame, the unified color of the blue body gives off a fashionable and elegant persona to the device.

Camera Experience

Appealing to millions of potential users in India, Joy Plus is equipped with advanced camera technology which has many interesting features. For example, the Joy Plus features Double Exposure with which two negatives overlap, transforming photography into art, creating dreamy and fantastic visual effects; and the highly acclaimed selfie mode – Beautify Mode 3.0 – allows users to express their different moods and states. OPPO Joy Plus has eight built-in beautify modes, such as natural, fair, and rosy. The Smartphone features 0.3 MP Front Camera and 3 MP Rear Camera.

A smart companion that is attentive to details

The undisputed choice of 20 million users around the world, the new ColorOS 2.0 brings forth a better visual experience, screen-off gestures and gesture screenshots, providing users with a faster and more convenient user experience.

The Joy Plus comes with ultra-sensitive touch screen, created using the all-new touch IC chip and professionally debugged by engineers so that users can enjoy continued usage even when their hands are gloved or wet.


Telecomdrive Bureau
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