OPPO F3 leads in India’s INR 15k – 30k price segment: Counterpoint

OPPO F3, The Selfie Expert, has been ranked no.1 amongst top sellers in the 15,000 to 30,000 price segment for the quarter (April – June 2017) according to the Counterpoint research report.

OPPO F3 has been appreciated for its front camera and ability to click perfect Group Selfies.

The OPPO F3 Selfie Expert topped the chart by capturing 24.2% of the sales amongst top sellers OPPO is also one of the brands with 100% domestic manufacturing ahead of its rivals.

Sky Li, OPPO VP and Managing Director of International Mobile Business, said, “India has always been a key market for us and we have worked towards fulfilling the consumer demands. It’s really exciting to see the OPPO F3 receiving such an overwhelming response and becoming a best seller. We will continue to focus on understanding the consumer needs and offer them products that meet their demands.”

Besides focusing on high-quality products, OPPO’s success can also be attributed to the fact that they understand consumer demands and take feedback seriously. In the Indian market, OPPO has been expanding its presence through Point of Sales and after sales service centres for giving its consumers a better and customized experience.

Successful marketing campaigns targeted towards reaching out to the young consumers through platforms like Bollywood, Cricket and Entertainment have also driven the brand to gain higher recognition in the Indian market.

OPPO is a Camera Phone brand enjoyed by young people around the world. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs.

OPPO started the era of selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.