OPPO, a global smartphone brand announced their first ever R&D centre in the country in Hyderabad. The brand has always attached great importance to R&D in cutting-edge technology and will build upon its global focus on the space through the centre in India.
The R&D centre which is the 4th globally and the largest outside China and will contribute towards bringing exciting innovation and advanced technologies to India.
OPPO will be looking at driving several innovations at the Hyderabad R&D centre and will focus its efforts on the development and implementation on software localization for Indian consumers as well as device quality.
Commenting on the occasion, Tasleem Arif, Vice President and R&D Head, OPPO India said, “The opening of our R&D centre in Hyderabad will help us implement innovative and exciting technologies in future products that we introduce in India as well as help us build a local ecosystem for smartphone devices. As India is an extremely important market for us we aim to drive innovation locally through the R&D centre in Hyderabad to deliver an insightful revolutionary, and seamless smartphone experience that caters to the demands of our consumers. We are looking forward to filing new patents for new technologies for our consumers to truly experience the best of technology.”
Experts for the OPPO R&D Centre will be hired from reputed institutes such as the IITs and will contribute to the better understanding of the Indian consumers and creation of products that will have represent the best technology and design. The R&D centre will be focusing on product stabilization along with the Indian operators through collaborations.
OPPO has increased its focus on innovation and R&D and recently announced a global investment of RMB 10 billion towards the R&D space for 2019.
With this OPPO will integrate its supply chain and build on its technical expertise to enhance the company’s technological capabilities, as well as develop a range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).