Ooredoo Oman Taps Etiya for Digital CRM Transformation Project

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Etiya, has been selected by Ooredoo Oman to implement their digital Customer Relationship Management (CRM) transformation project, which will manage all relationships and interactions with customers across all channels and throughout the entire customer life-cycle.

The project involves upgrading Ooredoo’s legacy CRM platform and provide a simpler and more enhanced digital experience for its B2C and B2B customers.

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Ahmed Abdullah Al Abri, Chief Technology & Information Officer at Ooredoo Oman, said, “Digital transformation and the digital experience are central to our strategy. Digital CRM is important across the entire customer management lifecycle, to provide personalised and context-based interactions. This next generation of services means that we are keeping customers constantly connected and keeping up with their changing needs.”

“It’s a great honour to be part of this project and a great achievement across the board to secure it in a year such as this! Thank you very much to the teams on both sides that have made this happen!”, said Apostolos Kallis, Chief Commercial Offer at Etiya.

This project will allow Ooredoo Oman to continue introducing the latest communications technologies, innovative products and customer-centric services to the growing number of customers.

Omani Qatari Telecommunications Company SAOG (“Ooredoo”) was founded and registered in the Sultanate of Oman in December 2004. Services were launched its service in March 2005, originally operating under the name Nawras.

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As Oman’s data experience leaders, Ooredoo provides individuals and businesses with cutting edge digital products and services, so that customers can enjoy the internet.

Etiya is a software company providing customer experience focused AI driven Digital Transformation with its own award-winning product portfolio. Founded in 2004, Etiya has more than 1000 highly qualified employees and offices in 3 continents and 7 countries.

Its microservice-based architecture, DevOps methodology and AI-driven portfolio provides competitive advantage to its customers by bringing agility and flexibility into their business.

Etiya provides turn-key, end-to-end digital transformation to many customers worldwide from different sectors including telecom, finance and retail.


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