One97 and Tigo Launch Audio Story Portals across Africa


One97 Communications, a mobile internet and value-added services company has launched innovative audio story portals with international telecom firm Tigo across multiple countries in Africa.

Tigo users across Tanzania, Rwanda and Senegal can just dial into the portal and listen to their favourite stories on the phone, anytime and anywhere.

Tigo is a part of Millicom International Cellular S.A. (MIC) and provides affordable, widely accessible and readily available mobile and internet services to more than 50 million customers in 14 emerging markets across Africa and Latin America.

The audio story portals offer users the option of listening to immersive stories on-the-go. The collection of audio books has been carefully curated to offer stories with a wide appeal across age groups. Ranging from kids’ stories, fictional tales to aspirational accounts, there is something for everyone. These stories, locally-written and voiced by African talent have been recorded in One97 Communications’ own studios based in Africa.

Speaking on the collaboration, Vijay Shekhar Sharma, CEO, One97 Communications, said, “At One97 Communications, we are consistently striving to innovate and customize our offerings for various telecom operators and their customers. With the launch of the audio story portal, Tigo will be able to build greater affinity with its customer base and nurture long-lasting relationships across markets in Africa. The state-of-the art audio content platform is sure to be a hit amongst Tigo’s wide user base.”

Tigo Tanzania Head of marketing Diego Pacheco said, “We are committed to providing and supporting innovative products, with the ultimate goal of realizing a digital lifestyle among our customers.  Our entertainment content, communications and data platforms are thus tailored to enhance the customer experience continuously. The same holds true for our new innovative story portals, launched in partnership with One97 Communications.”

He further added, “Tigo is extremely pleased to have collaborated withOne97 Communications for this project. They are known for their wide and large deployment of telecom application cloud platform and expertise in delivering mobile content which they have ably demonstrated with this initiative.”

Refreshed every week, the audio stories are hosted on a stellar audio content platform that remembers the user’s language preference and even the point at which he/she last left a particular story.  The enriching and stimulating audio story portals present a perfect blend of traditional modes of entertainment with latest technological advancements.