NTT DATA, a global digital business and IT services leader, has launched a Connected Car Data Initiative to reduce traffic congestion & CO2 emissions.
NTT DATA to develop a proof of concept (POC) in February 2023 utilizing connected car data owned by TOYOTA MOTOR CORPORATION in a parking lot at Mitsui Shopping Park LaLaport TOKYO-BAY, a shopping mall operated by Mitsui Fudosan Group.
This POC validates the processing and analysis of past driving data and real-time driving data (Vehicle speed and Fuel consumption). Analysis results are updated in “LaLaport TOKYO-BAY” website as the congestion status of surrounding roads to verify;
(1) Whether the system can contribute to the dispersion of traffic flow by optimizing customers’ movement during congestion
(2) How much it can contribute to the reduction of CO2 emissions as a result.
“As a trusted global innovator, NTT DATA is leading the way for our retail and automotive clients to unlock the full potential of connected car data. By exploring new approaches, we are not only enhancing the customer experience but also working towards a more sustainable future. The explosion of data generated by connected cars underlines the need for creative monetization methods that not only secure ROI, but also drive growth and development for our clients.” said Robb Rasmussen Senior Vice President, Marketing, NTT DATA.
Sustainability is one of the biggest global concerns and this initiative shall contribute to optimize traffic flow and reduce CO2 emissions in transportation significantly.
NTT DATA will continue to utilize connected car data with our global clients and aim to contribute to CO2 reduction and create a carbon-neutral society.