Novell (part of the US-based The Attachmate Group) which includes other BU’s – SUSE, NetIQ & Attachmate and Sri Lanka’s leading business house Metropolitan, announced plans to renew their focus and consolidate their position in Sri Lanka’s enterprise market, on the back of a powerful new Go-To-Market strategy. The alliance aims to further consolidate its wide appeal in the country through this renewed focus.
The alliance offers a range of Open Source, Identity & Access Management, Enterprise Security and End-Point Management IT solutions and aims to expand its reach in the Island country. The Renewed Go-To-Market strategy caters to a wider customer base with an enhanced value proposition. The initiatives include partner enablement, product POCs and Demos, hosting joint events and roadshows, and also highlighting the key wins achieved by the alliance in the Sri Lankan market. John Keells, the largest conglomerate in Srilanka listed on the Colombo Stock Exchange is one such key win.
Venkatesh Swaminathan, Country Head, The Attachmate Group (Novell, NetIQ SUSE & Attachmate) India & South Asia commented, “We foresee potential in the Sri Lankan enterprise market and plan to invest by providing enterprise–ready technology solutions to cater to the burgeoning market. As part of our new GTM strategy, we would be aggressively channelizing our efforts through road-shows, joint-events, partner enablement programs and highlighting of key wins to strengthen our presence within the target markets.”
Ivor Maharoof, MD, Metropolitan commented, “This initiative will further help bolster our long- standing relationship with The Attachmate Group (Novell, NetIQ, SUSE & Attachmate) and strengthen our presence in the Sri Lankan market. Their solutions have served the complex IT needs and pain-points of the enterprise market in Sri Lanka for a long time, with solutions offered across identity, security, end- point management, mobility, disaster recovery and Open Source Linux. Their renewed focus will help us create deeper in-roads into the enterprise market.”
“Our shared synergies and vision will help create newer opportunities in the huge untapped market of Sri Lanka”, he further added.
Ramesh Shanmuganathan, Executive Vice President and Group CIO of John Keells Holdings PLC, customer of SUSE commented, “Selecting SUSE Linux as our operating system gave us the required performance, reliability, stability and scalability with low cost of ownership, something which our competitors couldn’t offer. SUSE provided us with business-critical solutions with the ability to adapt quickly to changing demands, while maintaining high levels of availability and quality of service.”