Nokia Networks has hosted the India Innovation Day 2015 and showcased 5G, Telco Cloud, Predictive Marketing technologies etc in the mobile broadband segment.
The technologies showcased are aimed at empowering operators in their journey of evolution in order to effectively manage and monetize the surging mobile broadband growth. Nokia’s real time live demos highlighted company’s innovations in Telco Cloud (VoLTE/ VoWiFi), 5G, Security solutions, Predictive marketing, etc.
The experts at the event demonstrated how solutions like Ultra Dense Networks, Telco Cloud, Big Data Analytics and Smart Location Experiences can enable operators to serve huge data demands and optimize spectrum investments.
Arno Koch, Head of Business Development, Mobile Broadband, Nokia Networks & Suresh Kalyanasundaram, Senior Specialist, Technology & Innovation Research, Nokia Networks were present at the event. They talked about how Nokia is bringing in cutting edge solutions in the networks business to help operators meet their future challenges.
At the event, Arno Koch spoke about Evolution to Ultra Dense Networks. He discussed how mobile broadband data continues to surge and keeps on doubling every year especially in megacities and the places where people are gathering. These high density areas are typically considered the seamless multi–layer technology networks carrying huge capacity and coverage enabling good quality for operators’ customers. To satisfy ever increasing data demand, operators need to evolve with flexible and scalable network architecture to modernize, re-farm and add more capacity into their macro layer and building new small cells. For doing this, an infrastructure needs to re-engineer to avoid OPEX growth while data keeps adding.
Furthermore, Suresh Kalyanasundaram discussed about FutureWorks including 5G and Internet of things. FutureWorks represents concepts, innovations and technologies that demonstrate possibilities (not commitments) for our future portfolio and roadmaps. As part of it, Nokia is heavily engaged in demonstrating leadership in internal and collaborative 5G research such as 5GPPP, METIS, NYU and few others. Nokia is also collaborating with some of the top operators like NTT docomo in Japan and SK Telecom in Korea for example.
Here are some of the futuristic technologies that were demonstrated at the 2015 chapter of Nokia India Innovation Day:
Telco Cloud: VoLTE/ VoWiFi
With LTE getting introduced in India, and with the availability of iPhone6 which supports VoLTE, operators are moving to support Voice on LTE for their existing 2G/3G subscribers. With VoWiFi, an operator can provide operator controlled voice over WiFi networks which is especially useful to provide the indoor coverage when LTE/2G/3G is not in place. During the event, Nokia showcased live VoLTE and VoWiFi calls.
The focus is to explore the future of 5G wireless technology. The 5G E2E demo showcased a virtual journey into 5G and demonstrated how the path to 5G will not be a single technology but a consistent set of technologies that supports wireless communication for mobile networks, which can be extended to support various industry verticals as well. The company also talked about the key challenges in 5G era.
It showcased Nokia Mobile Guard which has an analytics engine that “listens” and “analyzes” the traffic for MBB – and searches for patterns that are consistent with malware behavior. With the usage of Mobile Guard, the operators will be benefitted as it will ensure efficient and clean network with 24*7 real time monitoring and automated actions in the advent of fraud by providing protection for all subscribers, independent of device type and antivirus installed or not.
These services expand the use of big data insights to deep network element level which detects and resolves issues before they impact customers, even weeks ahead using in-house Automated Health Check & Predictive Troubleshooting engines with expert Care services. The predictive analysis by Nokia is a path breaking initiative and is a congruence of Big Data platform and Managed Services.
Predictive Marketing Campaigns
Predictive marketing campaigns are based on customer experience. The demo showcased the power of combining CEM on Demand with Mobile Marketing Suite for insights into customer experience and behavior and the outcomes measured in-real time, all shown in a user friendly interface.
Nokia sees partnering as a strategic pillar to become the world’s end-to-end mobile connectivity expert. With an entrepreneurial approach, the Partner Business Unit (PBU) develops Nokia’s partner business globally by extending the Nokia partner ecosystem and by creating and enhancing alternative sales channels.