Noise, India’s leading connected lifestyle brand, has announced a joint venture with Il Jin Electronics, a subsidiary arm of Amber Enterprises India Limited to boost the manufacturing of smart wearables in India.
Noise’s in-depth understanding of the category combined with Il Jin Electronics’ expertise in manufacturing, resources, and innovative capabilities, will help build a world-class manufacturing ecosystem in India while contributing significantly to the burgeoning growth of the entire category.
The joint venture aims to solidify Noise’s Make In India commitment with a focus on enhancing local value addition through in-house infrastructure development for product assembly, hardware design, and component manufacturing while prioritizing quality.
Commenting on the venture, Amit Khatri, Co-founder of Noise said, “Our partnership with Il Jin Electronics is a strategic milestone in our mission to strengthen India’s manufacturing capabilities. As pioneers in the industry, our commitment to delivering high-quality ‘Made in India’ smart wearables is unwavering. Looking ahead, this partnership will leverage our expertise to enhance domestic manufacturing, fuel category expansion, and stimulate ecosystem-wide growth.”
Noise already manufactures over 95% of products in India and is one of the first brands to localize component manufacturing. This strategic step aims at further nurturing the growth of the entire smart wearable ecosystem, expediting India’s growth to become the most lucrative hub for global manufacturers.
Sharing his view on the partnership, Jasbir Singh, Chairman, and CEO, of Amber Enterprises India Limited, said, “We are extremely excited to partner with Noise, a leading smart wearable brand. Through this partnership, we look forward to creating a world-class local ecosystem for wearables and other smart electronic products, contributing further to the larger ‘Make in India’ initiative.”
The joint venture is a significant move towards strengthening the ‘Make in India’ initiative, reducing import dependency, promoting top-tier manufacturing, and positioning India as a global hub for industry-leading wearable technology across various categories.