The leading telecommunications operator in Bosnia and Herzegovina, joint stock company Mtel a.d. Banja Luka, trading as m:tel, has introduced a range of free and paid WiFi plans. To facilitate the rollout, m:tel has employed digital enablement and revenue management software provider Alepo’s WiFi Service Management Platform (SMP).
The project has progressed in phases since February, with hotspots installed at prime locations in Banja Luka, including a prominent hospital and popular hotel, with many more locations to be added soon. Thousands of subscribers have already signed in, giving an insight into the project’s potential once the full-scale rollout is complete. Plans for existing subscribers of m:tel have been introduced, with both prepaid and postpaid customers able to access the hotspots. Casual subscribers can watch a promo or log in with their social media credentials for free access. Paid offers include vouchers and subscriptions, including fixed-validity unlimited data plans.
Subscriber authentication is integrated with m:tel’s core network, so existing m:tel mobile customers can seamlessly connect to WiFi once they have purchased the add-on. Prepaid users can use their mobile balance to purchase WiFi offers, while post-paid users see it reflected in their monthly invoices.
WiFi access is granted through location-specific multilingual captive portals. Alepo’s WiFi SMP enables m:tel affiliates to create captive portals and location-based offers, allowing these affiliates to create their own hotspots using flexible revenue-sharing arrangements. Affiliates can, for instance, create video advertisements and share revenue with m:tel based on the number of views. An integrated analytics tool provides customizable granular reports for specific locations and usage patterns.
“As a tier-1 carrier, the security, robustness, and integration capabilities Alepo offers are essential to us. The ease with which we can use the platform to create new offerings helps us stay ahead of competition. We are pleased with the response we’ve received from our customers so far, and are confident we can efficiently monetize our growing WiFi network with Alepo’s WiFi SMP,” said Srđan Bundalo, Head ICT at m:tel.
Vishal Mathur, VP-Solution Integration of Alepo, said, “Our solution enables m:tel to create offerings that go beyond charging for access, giving them a range of possibilities for organic growth via affiliates, cross-promotion with traditional mobile plans, and data monetization. We are happy with their success so far and look forward to seeing how they will leverage the system over time.”
As the leading telecom operator in Bosnia and Herzegovina, Joint Stock Company Mtel a.d. Banja Luka offers unique communication solutions unified under the m:tel corporate brand.
In the more and more dynamic BiH market, m:tel offers the latest telecommunication services in the field of telephony, landline network, internet, data, and IPTV.
With a constant following of the world trends and the latest technological achievements in the field of telecommunications, m:tel also recognizes its customers’ needs and wishes.
Aware of the fact that today, people need more than just simple communication, m:tel provides a wide range of additional services. The company offers business customers integrated business solutions with calls and data within both mobile and landline networks, which form the basis for creating sound conditions for a successful business.
Besides high-quality services and application of the newest information technologies, m:tel invests a lot in sports, culture, education and humanitarian projects, and by conducting business in a socially responsible way it influences the development of true values in its environment.
The company has achieved outstanding business results, evidenced by a record number of over 1.6 million users of all services.
