As part of this campaign, the company is inviting budding artists from music, movies, photography and art genres to participate.
12 finalists will get mentored by celebrated artists Nucleya, Shane and Falguni Peacock, Pooja Bhatt and Atul Kasbekar and assist them to create the Indian version of the iconic Hello Moto track and video.
Moto India, in a quest to bring together incredible experiences and the best of talent, is back again with the Moto Spotlight campaign. In Moto Spotlight 2.0, Moto is looking for talented musicians, filmmakers, illustrators, and photographers from all over the country to get a chance to contribute towards and star in the Indian avatar of the iconic Hello Moto track and video.
Interested artists can register on Moto Spotlight 2.0 website and submit their application along with a link to their work/profile latest by 24th February 2017. The winners (3 from each of the 4 categories) will get a chance to be mentored by, and work with four industry mavens – India's most popular DJ Nucleya, Internationally acclaimed designer duo Falguni & Shane Peacock, actor, producer and director Pooja Bhatt, and ace lensman Atul Kasbekar. The top 3 in each category will be selected basis the combination of the most number of votes and the quality of their entries.
Expressing her views on the announcement, Rachna Lather, Marketing Head, Lenovo MBG & Motorola Mobility said 'We are always looking for different ways to connect with our target audience beyond just product offerings and engage with them across their passion points. There is an abundance of talent amongst our core target audience of millennials and we have created Moto Spotlight as the platform that can help them showcase this to the world. With Moto Spotlight 2.0, our endeavor is to pick musicians, movie-makers, graphic artists, and photographers and give them an opportunity to hone their skills and get recognition for their talents.'
In 2015, Moto set out on a journey across the country to put the Spotlight on some of the country's most talented Bands and gave a platform to young aspiring artists to showcase work and get an opportunity to perform on the Moto Spotlight stage with leading headliners like Parikrama, Bandish, Faridkot, Madboy Mink, Junkyard Groove, Motherjane, The Local Train & the Spud in the box.
Moto Spotlight 1.0 covered more than 18,000 miles and reached out to over 100,000 consumers across 11 cities in 2 months and brought great music, the best of talent and Moto's products to consumers.
